Abstract
77% of the United States population uses coupons and shoppers saved more than $3 billion last year by doing so. Coupon users report an average of 11.5% savings on their grocery bill with coupons, prompting manufacturers to respond by offering more than $250 billion in coupon savings in 2003. No doubt, therefore, that ‘coupons’ have been investigated extensively, and from a very divergent perspective (Chatterjee et. al 2000; Cheema et. al 2002; Heilman 2002).
Chapter PDF
Similar content being viewed by others
Keywords
- Effective Sample Size
- United States Population
- Purchase Behavior
- Main Independent Variable
- Main Dependent Variable
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Barat, S., Ye, L. (2015). Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis. In: Spotts, H. (eds) Marketing, Technology and Customer Commitment in the New Economy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11779-9_15
Download citation
DOI: https://doi.org/10.1007/978-3-319-11779-9_15
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11778-2
Online ISBN: 978-3-319-11779-9
eBook Packages: Business and EconomicsBusiness and Management (R0)