Abstract
This study (1) investigates the moderating effects of culture and cultural factors on the ethical decision-making process of marketing managers, to better understand whether their ethics is guided by global norms ("when in Rome, do as you would at home") or group-specific norms ("when in Rome, do as Romans do"), (2) examines the separate and competing effects of key cultural traits regarding ethical behavior, such as religious practice, spiritual values and social values, on the same process, and (3) compares relevant groups as defined by cultural contexts in order to ascertain which one is more or less ethical.
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© 2015 Academy of Marketing Science
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Vasquez-Parraga, A.Z. (2015). Global Ethics Versus Local Ethics: How Do Marketing Managers Make Ethical Decisions Across Cultures. In: Spotts, H. (eds) Revolution in Marketing: Market Driving Changes. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11761-4_101
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DOI: https://doi.org/10.1007/978-3-319-11761-4_101
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11760-7
Online ISBN: 978-3-319-11761-4
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