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Fuzzy Influence of Design Widgets to Blog Visibility

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Business Information Systems Workshops (BIS 2014)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 183))

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Abstract

The enhancing popularity of web pages or blogs is targeted by scientific research of different areas. The aim of the research is to disclose the importance of different design widgets (keywords, titles, pictures, gadgets, weblinks, comments and others) to blog visibility. We propose the fuzzy cognitive mapping method to investigate the dynamic effect of blog visibility measures, expressed by number of all blog visitors. The method of fuzzy cognitive mapping enables to find the strength of interrelationships between design widgets, and to define their weights dynamically modelled after the systems’ activation till achieving its stabilized state. The experimental research of proprietary blogs revealed the highest ranked elements affecting blog visibility, their importance and potential for exploring causal relationships.

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Author information

Authors and Affiliations

  1. Department of Informatics, Vilnius University, Universiteto Str.3, Vilnius, Lithuania

    Dalia Kriksciuniene & Virgilijus Sakalauskas

Authors
  1. Dalia Kriksciuniene
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  2. Virgilijus Sakalauskas
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Corresponding author

Correspondence to Virgilijus Sakalauskas .

Editor information

Editors and Affiliations

  1. Poznań University of Economics, Poznań, Poland

    Witold Abramowicz

  2. University of Nicosia, Nicosia, Cyprus

    Angelika Kokkinaki

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Kriksciuniene, D., Sakalauskas, V. (2014). Fuzzy Influence of Design Widgets to Blog Visibility. In: Abramowicz, W., Kokkinaki, A. (eds) Business Information Systems Workshops. BIS 2014. Lecture Notes in Business Information Processing, vol 183. Springer, Cham. https://doi.org/10.1007/978-3-319-11460-6_5

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  • DOI: https://doi.org/10.1007/978-3-319-11460-6_5

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-11459-0

  • Online ISBN: 978-3-319-11460-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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