Abstract
Organizations are looking for ways to sustain competitive advantage. One method to gain that advantage is to have an efficient Supply Chain Management process using Third party logistics organizations. This study provides a conceptual framework for assessing the impact of relationship magnitude and relationship type on the new service development performance of third party logistics organizations with their clients.
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© 2015 Academy of Marketing Science
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Crumbly, J. (2015). A Conceptual Framework of the Impact of the Impact of Interorganizational Relationship Factors on the New Service Development Offerings of Third Party Logistics Providers. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_89
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DOI: https://doi.org/10.1007/978-3-319-10963-3_89
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10962-6
Online ISBN: 978-3-319-10963-3
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