Abstract
That compulsive buyers hide their purchase habits has much empirical and anecdotal support (Faber and O’Guinn 1992; Robinson 1994; Rook and Hoch 1985; Valence, d’Astous and Fortier 1988; Wright 1992). Prior to this paper, little or no theory development has been undertaken to explain the etiology of this behavior. Compared to non-compulsive consumers, compulsive buyers frequently hide purchases and often elevate this deception to an art form (see d’Astous and Bellemare 1989; Faber and O’Guinn 1992, 1989; Robinson 1994; Rook and Hoch 1985; Wright 1992). It is logical to suggest that this secretive aspect needs to be considered when defining compulsive buying. An updated definition of compulsive buying is offered for this research proposal: "compulsive buying is chronic, often clandestine purchasing that is a primary or uncontrollable response to negative feelings or events, and is disruptive to the individual’s life and/or relationships."
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Buckler, B., Braunsberger, K. (2015). Another Type of “Secret” Shopping? The Effects of Presence of Others on Compulsive Buying. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_199
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DOI: https://doi.org/10.1007/978-3-319-10963-3_199
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