Abstract
In the present study we developed and empirically tested a model depicting the effect of Corporate Social Responsibility (CSR) activities on organizational trust. Moreover, we identified factors highly relevant to the success of CSR initiatives.
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Huber, F., Matthes, I., Vollhardt, K., Vogel, J. (2015). When Companies Do Good: Building Trust through Corporate Social Responsibility – An Emprical Study. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_160
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DOI: https://doi.org/10.1007/978-3-319-10963-3_160
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