Abstract
“I hate when people are hostile about others ’ dietary choices! I have received a lot of stick for being a veggie, and it offends me sometimes. I would never dream of going up to a meat eater and just telling them that they are stupid or whatever, so I wish some people wouldn’t do that to me. ” Jen, Yahoo Group Discussion
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Keywords
- System Justification
- Social Dominance Orientation
- Meat Eater
- Social Dominance Theory
- System Justification Theory
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© 2015 Academy of Marketing Science
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Braunsberger, K., Flamm, R.O. (2015). Consumer Identities: Carnism Versus Veganism. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_201
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DOI: https://doi.org/10.1007/978-3-319-10873-5_201
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