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Business Development Through Digital Transformation: The Evolution of Amazon.Com

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Information Systems, Management, Organization and Control

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 6))

Abstract

Since 1995, when the first book was sold as an online bookstore, Amazon has continued to evolve turning to a provider of cloud computing services and a publisher. The aim of the present paper is to investigate this evolution focusing on the concept of platform and the concept of infrastructure as metaphors of the business/environment relationship and of the reframing of business sectors. In the case in question, an overlapping between the concept of platform proposed and the technological platform emerges so that it has become the backbone on which Amazon’s businesses run. On the other hand, the concept of infrastructure outlines an environment in which customers can turn into suppliers and also into partners.

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Author information

Authors and Affiliations

  1. CeRSI—LUISS, Guido Carli University, Rome, Italy

    Andrea Resca & Paolo Spagnoletti

Authors
  1. Andrea Resca
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  2. Paolo Spagnoletti
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Corresponding author

Correspondence to Andrea Resca .

Editor information

Editors and Affiliations

  1. University of Messina, Messina, Italy

    Daniela Baglieri

  2. "Parthenope" University of Naples, Naples, Italy

    Concetta Metallo

  3. Department of Business Administration, University of Verona, Verona, Italy

    Cecilia Rossignoli

  4. Department of Economics, Second University of Naples, Capua, Italy

    Mario Pezzillo Iacono

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Resca, A., Spagnoletti, P. (2014). Business Development Through Digital Transformation: The Evolution of Amazon.Com. In: Baglieri, D., Metallo, C., Rossignoli, C., Pezzillo Iacono, M. (eds) Information Systems, Management, Organization and Control. Lecture Notes in Information Systems and Organisation, vol 6. Springer, Cham. https://doi.org/10.1007/978-3-319-07905-9_11

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