Abstract
The markets for medical equipment are highly regulated. Innovative technologies must be tested extensively before receiving official authorisation, hospitals’ investment budgets are restricted because of cost reductions in health systems, and the application of medical technologies requires a doctoral admission. These frame conditions set specific barriers and triggers for the servitization of medical technology manufacturers. Hence, in this chapter, the state of the art of servitization in the German medical technology industry is illustrated. The results from three empirical studies provide the basis for this summary. The findings indicate that specific patterns of servitization can be observed, partially in spite of and partially induced from regulations. Advanced services have reached a remarkable level and serve predominantly as openers for introducing innovative technology into markets, characterised by the small investment budgets of customers. The potential for stimulating process improvements through advanced services is limited because the operation of medical equipment necessarily remains assigned to customers’ physicians.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Blum, K., & Schilz, P. (2005). Krankenhaus Barometer 2005. Düsseldorf: Herausgegeben vom Deutschen Krankenhausinstitut e.V.
Buschak, D., Biege, S., Wassmus, A., & Voigt, K.-I. (2010). State-of-the-Art in Service orientation in the German Medical Engineering Sector. Proceedings of the 21th RESER Conference, Hamburg, Germany, 8.9–9.9.2011.
IG Metall (2003). Medizintechnik-Industrie Kurzreport 2003. Frankfurt am Main, 2003. Retrieved October 28, 2006, from http://62.156.146.53/cps/rde/xbcr/SID-0A342C90-BF0853B0/internet/docs_ig_metall_xcms_7718_7719_2.pdf
Köbler, F., Fähling, J., Vattai, A., Leimeister, J.M., Krcmar, H. (2009). Analysis of value creation through product-service-systems in the German medical engineering industry. In 1st International Symposium on Services Science (ISSS) 2009, Leipzig, Germany.
Köbler, F., Vattai, A., Leimeister, J.M., Krcmar, H. (2010). Evaluation des Produkt-Dienstleistungsangebots in der Medizintechnikbranche. In V. Wulff, J. Haake, T. Herrmann, H. Krcmar, J. Schlichter, G. Schwabe, J. Ziegler, (Eds.), Schriften zu Kooperations- und mediensysteme Band 24. Hybride Wertschöpfung in der Gesundheitsförderung. Innovation—Dienstleistung—IT (pp. 199–212). Lohmar, Germany: Josef EUL Verlag GmbH.
Lindner, R., Nusser, M., Zimmermann, A., Hartig, J., Hüsing, B. (2009). Medizintechnische Innovationen—Herausforderungen für die Forschungs-, Gesundheits- und Wirtschaftspolitik. The Office of Technology Assessment at the German Bundestag (TAB) Report No. 134.
Schröter, M., Ostertag, K. (2007). Neue Geschäftsmodelle in der Medizintechnik. In Lay, G. (Ed.): Betreibermodelle für Investitionsgüter: Verbreitung, Chancen und Risiken, Erfolgsfaktoren (pp. 77-95). Stuttgart: Fraunhofer IRB Verlag.
Spectaris (2012a). The Medical Technology Industry in Germany. Retrieved September 4, 2013 Access: http://www.spectaris.de/uploads/tx_ewscontent_pi1/Fact_Sheet_MedTech2012_web.pdf.
Spectaris (2012b). Daten und Fakten zur deutschen Industrie für optische, medizinische und mechatronische Technologien. Retrieved September 4, 2013 http://www.spectaris.de/uploads/tx_ewscontent_pi1/SPECTARIS-Jahreszahlen2012_03.pdf.
Wieselhuber & Partner (2006). Medizintechnik 2010.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Schröter, M., Lay, G. (2014). Manufacturers of Medical Technology: Servitization in Regulated Markets. In: Lay, G. (eds) Servitization in Industry. Springer, Cham. https://doi.org/10.1007/978-3-319-06935-7_10
Download citation
DOI: https://doi.org/10.1007/978-3-319-06935-7_10
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-06934-0
Online ISBN: 978-3-319-06935-7
eBook Packages: EngineeringEngineering (R0)