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Electronic Reverse Auctions: Emerging from the Shadows?

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E-commerce Platform Acceptance

Abstract

This chapter examines the role of business-to-business electronic reverse auctions (eRAs), one tool in the armoury of e-purchasing used by businesses including retailers. It tracks the development of this particular technology through the hype cycle and presents some propositions to maximise the use of eRAs as an effective e-purchasing tool. It also explains the damaging effect of the early negative perceptions and underlines the difficulty in overcoming them.

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Author information

Authors and Affiliations

  1. School of Management, University of Bradford, Emm Lane, Bradford, West Yorkshire, BD9 4JL, UK

    Rana Tassabehji

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  1. Rana Tassabehji
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Correspondence to Rana Tassabehji .

Editor information

Editors and Affiliations

  1. Norwich Business School, University of East Anglia, Norwich, United Kingdom

    Ewelina Lacka

  2. Norwich Business School, University of East Anglia, Norwich, United Kingdom

    Hing Kai Chan

  3. Norwich Business School, University of East Anglia, Norwich, United Kingdom

    Nick Yip

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Tassabehji, R. (2014). Electronic Reverse Auctions: Emerging from the Shadows?. In: Lacka, E., Chan, H., Yip, N. (eds) E-commerce Platform Acceptance. Springer, Cham. https://doi.org/10.1007/978-3-319-06121-4_4

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  • DOI: https://doi.org/10.1007/978-3-319-06121-4_4

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-06120-7

  • Online ISBN: 978-3-319-06121-4

  • eBook Packages: EngineeringEngineering (R0)

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