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Cultural Differences in Social Media: Trust and Authority

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Roles, Trust, and Reputation in Social Media Knowledge Markets

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Abstract

Sociologists and psychologists study how humans evaluate trust and reputation of people, documents, institutions, etc. in the real-world. Their studies of interactions between people from different cultures have contributed to the appreciation of diverse viewpoints. While the sudden emergence and proliferation of the internet has altered the landscape of relationships and social interactions, there has not been sufficient time to revisit and study cultural and demographic differences in perceptions of trust and reputation in the cyberspace domain on a grand scale. Studies that have been conducted to-date have been limited in scope with respect to number of countries, types of behavior, and size of data sets. This chapter reviews studies on cultural differences in behavior in cyberspace, with particular attention to the concepts of expertise, quality, and trust. It discusses applications that can benefit from these studies, such as: targeted marketing, crowd sourcing applications, and enhancement of security systems. It concludes with a discussion on open data and how Wikipedia data provides an opportunity to examine behavioral differences in different communities.

Culture is always a collective phenomenon, because it is at least partly shared with people who live or lived within the same social environment….

(Hofstede 1991)

However, culture can only manifest itself through the individual. … In search of (cultural) effects on online trust formation…analysis at the individual level is most appropriate, as online activities are individually oriented….

(Hitosugi 2011)

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Notes

  1. 1.

    www.pewinternet.org/Static-Pages/Trend-Data-%28Adults%29/Whos-Online.aspx Access 14 Aug 2013

  2. 2.

    www.pewinternet.org/Trend-Data-%28Adults%29/Online-Activites-Total.aspx Access 14 Aug 2013

  3. 3.

    www.pewinternet.org

  4. 4.

    FEMA, US: www.fema.gov/social-media,www.fema.gov/blog-newsroom-videos-photos

  5. 5.

    Council of Australian Govts, nat’l. strategy for disaster resilience: www.coag.gov.au/node/81

  6. 6.

    University of Colorado at Boulder, National Hazards Center: www.colorado.edu/hazards/

  7. 7.

    EMM NewsBrief: press.jrc.it

  8. 8.

    Sahana software: sahanafoundation.org

  9. 9.

    Ushahidi: www.ushahidi.com

  10. 10.

    VirtualAgility WorkCenter: www.virtualagility.com

  11. 11.

    www.quora.com

  12. 12.

    stackoverflow.com

  13. 13.

    Experts Exchange: www.experts-exchange.com/

  14. 14.

    www.alexa.com

  15. 15.

    www.pewinternet.org/

  16. 16.

    mixi.jp

  17. 17.

    www.microsoft.com/presspass/newsroom/msn/factsheet/msnspaces.mspx Access 14 Sept 2013

  18. 18.

    Line: line.naver.jp/en/

  19. 19.

    answers.yahoo.com, Access 7 Sept 2013

  20. 20.

    www.naver.com, Access 7 Sept 2013

  21. 21.

    en.wikipedia.org/wiki/Information_retrieval, Access 9 Sept 2013

  22. 22.

    en.wikipedia.org/wiki/Discounted_cumulative_gain Access 8 Sept 2013

  23. 23.

    www.arisa.se/index.php?lang=en Access 14 Sept 2013

  24. 24.

    www.merriam-webster.com/dictionary/reputation Access 11 Sept 2013

  25. 25.

    answers.yahoo.com, Access 7 Sept 2013

  26. 26.

    NHK World, Tokyo rail companies unite in open data project, 17 Aug 2013:www3.nhk.or.jp/nhkworld/english/news/20130817_19.html (English) Access 18 Aug 2013 www3.nhk.or.jp/news/html/20130817/k10013841691000.html (Japanese) Access 19 Aug 2013

  27. 27.

    www.data.gov/opendatasites

  28. 28.

    data.cityofchicago.org, opensf.wordpress.com, data.edmonton.ca, data.ottawa.ca data.toronto.ca, data.vancouver.ca

  29. 29.

    http://opencityapps.org/, http://citycampsf.govfresh.com/

  30. 30.

    www.govdata.de/,www.data.gouv.fr/,www.dati.gov.it/, data.gov.uk/

  31. 31.

    http://opendatacitiesconference.com/

  32. 32.

    Open Data White Paper: Unleashing the Potential, #opendata @uktransparency, @cabinetofficeuk, Her Majesty’s Government: data.gov.uk/sites/default/files/Open_data_White_Paper.pdf

  33. 33.

    http://en.wikipedia.org/wiki/Main_Page

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Acknowledgements

The author would like to thank organizers of the KredibleNet project for the opportunity to participate in a friendly and fruitful workshop with experts from diverse backgrounds.

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    Mei Kobayashi

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    Sorin Adam Matei

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Kobayashi, M. (2015). Cultural Differences in Social Media: Trust and Authority. In: Bertino, E., Matei, S. (eds) Roles, Trust, and Reputation in Social Media Knowledge Markets. Computational Social Sciences. Springer, Cham. https://doi.org/10.1007/978-3-319-05467-4_9

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