Skip to main content
SpringerLink
Log in

Technological Readiness in the Hospitality and Tourism Literature – A Meta-analysis Review

  • Conference paper
  • First Online:
Transfer, Diffusion and Adoption of Next-Generation Digital Technologies (TDIT 2023)

Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 699))

Included in the following conference series:

  • 250 Accesses

Abstract

The hospitality and tourism (H&T) sectors are experiencing a dynamic shift towards adopting innovative technologies under the pretext of Industry 5.0. To gauge users’ readiness for these technologies, Technological Readiness (TR) is employed, comprising of four dimensions: innovativeness (INN), optimism (OPT), insecurity (INS), and discomfort (DIS). However, the literature highlights various inconsistencies in incorporating TR while examining user perceptions of technologies in the H&T domain. Thus, to help circumvent the fragmented findings, a meta-analysis is carried out examining TR and its outcome variables by analyzing 56 correlation pairs from 20 studies using CMA V3 software. The findings indicate that TR, conceptualized across its four dimensions, is a significant factor in the technology acceptance model (TAM). Further, the integration of TR with TAM (TRAM) is best complimented by the inclusion of satisfaction in assessing users’ intentions towards H&T technologies. Notably, the motivating dimensions of TR (INN & OPT) exhibit stronger effect sizes, while the contrary is true for the inhibiting dimensions (INS & DIS).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 89.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 119.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Demir, K.A., Döven, G., Sezen, B.: Industry 5.0 and human-robot co-working. Procedia Comput. Sci. 158, 688–695 (2019)

    Google Scholar 

  2. Pillai, S.G., et al.: COVID-19 and hospitality 5.0: redefining hospitality operations. Int. J. Hosp. Manag. 94, 102869 (2021)

    Google Scholar 

  3. Huang, M.H., Rust, R.T.: Engaged to a robot? The role of AI in service. J. Serv. Res. 24(1), 30–41 (2021)

    Article  Google Scholar 

  4. Belanche, D., et al.: Robots or frontline employees? Exploring customers’ attributions of responsibility and stability after service failure or success. J. Serv. Manag. 31(2), 267–289 (2020)

    Article  Google Scholar 

  5. Blut, M., Wang, C.: Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage. J. Acad. Mark. Sci. 48(4), 649–669 (2020)

    Article  Google Scholar 

  6. Parasuraman, A.: Technology Readiness Index (TRI) a multiple-item scale to measure readiness to embrace new technologies. J. Serv. Res. 2(4), 307–320 (2000)

    Article  Google Scholar 

  7. Hao, F., Chon, K.: Are you ready for a contactless future? A multi-group analysis of experience, delight, customer equity, and trust based on the Technology Readiness Index 2.0. J. Travel Tourism Market. 38(9), 900–916 (2021)

    Google Scholar 

  8. Parasuraman, A., Colby, C.L.: An updated and streamlined technology readiness index: TRI 2.0. J. Serv. Res. 18(1), 59–74 (2015)

    Google Scholar 

  9. Ali, S., et al.: Consumer adoption of online food delivery ordering (OFDO) services in Pakistan: the impact of the COVID-19 pandemic situation. J. Open Innov. Technol. Market Complex. 7(1), 10 (2020)

    Article  Google Scholar 

  10. El Barachi, M., et al.: The relationship between citizen readiness and the intention to continuously use smart city services: mediating effects of satisfaction and discomfort. Technol. Soc. 71, 102115 (2022)

    Article  Google Scholar 

  11. Choi, J., Yoo, D.: The impacts of self-construal and perceived risk on technology readiness. J. Theor. Appl. Electron. Commer. Res. 16(5), 1584–1597 (2021)

    Article  Google Scholar 

  12. Wu, S.-T., Chiu, C.-H., Chen, Y.-S.: The influences of innovative technological introduction on interpretive experiences of exhibition: a discussion on the intention to use augmented reality. Asia Pacific J. Tourism Res. 25(6), 662–677 (2020)

    Article  Google Scholar 

  13. Hassan, H., Nassar, M., Kamal, M.: Customer acceptance of self-service technology in five-star hotels in Egypt. Pharos Int. J. Tourism Hosp. 1(1), 64–76 (2022)

    Article  Google Scholar 

  14. Na, T.-K., Lee, S.-H., Yang, J.-Y.: Moderating effect of gender on the relationship between technology readiness index and consumers’ continuous use intention of self-service restaurant Kiosks. Information 12(7), 280 (2021)

    Article  Google Scholar 

  15. Davis, F.D.: Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quart. 319–340 (1989)

    Google Scholar 

  16. Jeyaraj, A., Dwivedi, Y.K.: Meta-analysis in information systems research: review and recommendations. Int. J. Inf. Manage. 55, 102226 (2020)

    Article  Google Scholar 

  17. Kim, J.J., Han, H.: Hotel service innovation with smart technologies: exploring consumers’ readiness and behaviors. Sustainability 14(10), 5746 (2022)

    Article  Google Scholar 

  18. Pham, L., Nguyen, P.T.H., Luse, D.: Technology readiness and customer satisfaction in luxury hotels: a case study of Vietnam. Int. J. Entrep. 22(2), 1–23 (2018)

    Google Scholar 

  19. Pham, L., et al.: Technology readiness and purchase intention: role of perceived value and online satisfaction in the context of luxury hotels. Int. J. Manag. Decis. Mak. 19(1), 91–117 (2020)

    Google Scholar 

  20. Huy, L.V., et al.: Technology readiness and satisfaction in Vietnam’s luxury hotels. Int. J. Manag. Decis. Mak. 18(2), 183–208 (2019)

    Google Scholar 

  21. Pradhan, M.K., Oh, J., Lee, H.: Understanding travelers’ behavior for sustainable smart tourism: a technology readiness perspective. Sustainability 10(11), 4259 (2018)

    Article  Google Scholar 

  22. Tuan, N.M.: Customer readiness–customer participation link in e-services. Serv. Ind. J. 42(9–10), 738–769 (2022)

    Article  Google Scholar 

  23. Lin, C.H., Shih, H.Y., Sher, P.J.: Integrating technology readiness into technology acceptance: the TRAM model. Psychol. Mark. 24(7), 641–657 (2007)

    Article  Google Scholar 

  24. Liu, Y., Henseler, J., Liu, Y.: What makes tourists adopt smart hospitality? An inquiry beyond the technology acceptance model. Digit. Bus. 2(2), 100042 (2022)

    Article  Google Scholar 

  25. Sun, S., et al.: An investigation of the moderating effects of current job position level and hotel work experience between technology readiness and technology acceptance. Int. J. Hosp. Manag. 90, 102633 (2020)

    Article  Google Scholar 

  26. Yang, H., et al.: How to enhance hotel guests’ acceptance and experience of smart hotel technology: an examination of visiting intentions. Int. J. Hosp. Manag. 97, 103000 (2021)

    Article  Google Scholar 

  27. Silva, G.M., Dias, Á., Rodrigues, M.S.: Continuity of use of food delivery apps: an integrated approach to the health belief model and the technology readiness and acceptance model. J. Open Innov. Technol. Mark. Complex. 8(3), 114 (2022)

    Article  Google Scholar 

  28. Ozseker, D.B., Kurgun, H., Yozcu, Ö.K.: The effect of service employees’ technology readiness on technology acceptance. J. Tourism Gastron. Stud. 10(2), 1016–1039 (2022)

    Google Scholar 

  29. Hailey Shin, H., Jeong, M., Cho, M.H.: The impact of smart tourism technology and domestic travelers’ technology readiness on their satisfaction and behavioral intention: a cross-country comparison. Int. J. Tour. Res. 23(5), 726–742 (2021)

    Article  Google Scholar 

  30. Glass, G.V.: Primary, secondary, and meta-analysis of research. Educ. Res. 5(10), 3–8 (1976)

    Article  Google Scholar 

  31. Floyd, K., et al.: How online product reviews affect retail sales: a meta-analysis. J. Retail. 90(2), 217–232 (2014)

    Article  Google Scholar 

  32. Jadil, Y., et al.: A meta-analysis of the factors associated with s-commerce intention: Hofstede’s cultural dimensions as moderators. Internet Res. (ahead-of-print) (2022)

    Google Scholar 

  33. Martin, C.M.: A meta-analytic investigation of the relationship between emotional intelligence and leadership effectiveness. East Carolina University (2008)

    Google Scholar 

  34. Schmidt, F.: Meta-analysis: a constantly evolving research integration tool. Organ. Res. Methods 11(1), 96–113 (2008)

    Article  Google Scholar 

  35. Kirca, A.H., Jayachandran, S., Bearden, W.O.: Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. J. Mark. 69(2), 24–41 (2005)

    Article  Google Scholar 

  36. Higgins, J.P., Thompson, S.G.: Quantifying heterogeneity in a meta-analysis. Stat. Med. 21(11), 1539–1558 (2002)

    Article  Google Scholar 

  37. Forgas-Coll, S., et al.: Social robot-delivered customer-facing services: an assessment of the experience. Serv. Ind. J. 43(3–4), 154–184 (2023)

    Article  Google Scholar 

  38. Shin, H.H., Jeong, M., Cho, M.H.: The impact of smart tourism technology and domestic travelers’ technology readiness on their satisfaction and behavioral intention: a cross-country comparison. Int. J. Tour. Res. 23(5), 726–742 (2021)

    Article  Google Scholar 

  39. Wibisono, N., et al.: Predicting the Adoption of Virtual Reality Tourism in the Post COVID-19 Pandemic Era (2023)

    Google Scholar 

  40. Lin, J.-S.C., Hsieh, P.-L.: The influence of technology readiness on satisfaction and behavioral intentions toward self-service technologies. Comput. Hum. Behav. 23(3), 1597–1615 (2007)

    Article  Google Scholar 

  41. Kim, M., Qu, H.: Travelers’ behavioral intention toward hotel self-service kiosks usage. Int. J. Contemp. Hosp. Manag. (2014)

    Google Scholar 

  42. Kuo, Y.-F., Wu, C.-M., Deng, W.J.: The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Comput. Hum. Behav. 25(4), 887–896 (2009)

    Article  Google Scholar 

  43. Chen, S.C., Chen, H.H., Chen, M.F.: Determinants of satisfaction and continuance intention towards self‐service technologies. Indust. Manag. Data Syst. (2009)

    Google Scholar 

  44. Wang, Y., Sparks, B.: Technology-enabled services: importance and role of technology readiness. Tour. Anal. 19(1), 19–33 (2014)

    Article  Google Scholar 

  45. Victorino, L., Karniouchina, E., Verma, R.: Exploring the use of the abbreviated technology readiness index for hotel customer segmentation. Cornell Hospital. Quart. 50(3), 342–359 (2009)

    Article  Google Scholar 

  46. Anello, C., Fleiss, J.L.: Exploratory or analytic meta-analysis: should we distinguish between them? J. Clin. Epidemiol. 48(1), 109–116 (1995)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Qatar University, Doha, Qatar

    Nusaiba Begum & Nripendra P. Rana

  2. Chandragupt Institute of Management Patna, Bihar, India

    Kumod Kumar

Authors
  1. Nusaiba Begum
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Nripendra P. Rana
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Kumod Kumar
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Nusaiba Begum .

Editor information

Editors and Affiliations

  1. IIM Nagpur, Nagpur, India

    Sujeet K. Sharma

  2. Swansea University, Swansea, UK

    Yogesh K. Dwivedi

  3. IIM Nagpur, Nagpur, India

    Bhimaraya Metri

  4. University of Bradford, Bradford, UK

    Banita Lal

  5. Royal Holloway, University of London, Egham, UK

    Amany Elbanna

Rights and permissions

Reprints and permissions

Copyright information

© 2024 IFIP International Federation for Information Processing

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Begum, N., Rana, N.P., Kumar, K. (2024). Technological Readiness in the Hospitality and Tourism Literature – A Meta-analysis Review. In: Sharma, S.K., Dwivedi, Y.K., Metri, B., Lal, B., Elbanna, A. (eds) Transfer, Diffusion and Adoption of Next-Generation Digital Technologies. TDIT 2023. IFIP Advances in Information and Communication Technology, vol 699. Springer, Cham. https://doi.org/10.1007/978-3-031-50204-0_18

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-50204-0_18

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-50203-3

  • Online ISBN: 978-3-031-50204-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Societies and partnerships

Search

Navigation