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An Empirical Research on Community Businesses in Emerging Markets in the Age of the Internet

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AI in Business: Opportunities and Limitations

Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 515))

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Abstract

It’s possible that if people eat better and spend less, it might boost the economy. The social economy is the engine that powers the digital economy’s fair and equitable reorganization. The community business sector in developing countries was the focus of this quantitative study of the social economy. An online survey was completed by 721 random people in Thailand. In order to analyze the data, multiple regression was used. The findings indicated that the social economy may be affected by factors such as age, residence, technological readiness, and online communication platforms including Instagram, Pinterest, Facebook, and blogs. When people with comparable interests are given the resources to launch businesses that sustain social and community initiatives, everyone benefits. Include people of varying ages to boost participation.

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Authors and Affiliations

  1. Institute of Business Management, GLA University, Mathura, India

    Sanjeev Chauhan

  2. Department of Commerce, Kristu Jayanti College (Autonomous), Bangalore, India

    Arti Singh, Ibha Rani & Ch Raja Kamal

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  1. Sanjeev Chauhan
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  2. Arti Singh
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  3. Ibha Rani
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  4. Ch Raja Kamal
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Correspondence to Arti Singh .

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Editors and Affiliations

  1. Brunel University London, Uxbridge, Middlesex, UK

    Reem Khamis

  2. Brunel University London, Uxbridge, Middlesex, UK

    Amina Buallay

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Chauhan, S., Singh, A., Rani, I., Raja Kamal, C. (2024). An Empirical Research on Community Businesses in Emerging Markets in the Age of the Internet. In: Khamis, R., Buallay, A. (eds) AI in Business: Opportunities and Limitations. Studies in Systems, Decision and Control, vol 515. Springer, Cham. https://doi.org/10.1007/978-3-031-48479-7_30

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  • DOI: https://doi.org/10.1007/978-3-031-48479-7_30

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  • Print ISBN: 978-3-031-48478-0

  • Online ISBN: 978-3-031-48479-7

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