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Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

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Current and Future Trends on Intelligent Technology Adoption

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1128))

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Abstract

Grounded on the S-O-R framework, this paper examines the impact of telepresence, interactivity, and social presence on users’ perceived enjoyment and value co-creation, which in turn, leads to continuous use intention. Moreover, the moderating effect of perceived trust is also examined in the interrelationship between perceived enjoyment, value co-creation, and continuous use intention. In this research, 400 responses were collected using a quantitative survey method with 352 valid responses, which were analyzed and interpreted. Structural equations modelling and bootstrapping were used to verify the hypotheses testing for the proposed model. The results showed that telepresence, interactivity, and social presence positively affected users’ continuous use intention in the metaverse. Perceived enjoyment and value co-creation have demonstrated a significant relationship with users’ continuous use intention in the metaverse. In addition, the moderating effect of users’ perceived trust has a significant relationship with perceived enjoyment and value co-creation to users’ continuous use intention in the metaverse. The study is one of the few that examines the impact of telepresence, interactivity, and social presence in addressing users’ perceived enjoyment and value co-creation through the metaverse. Future studies could consider using a qualitative approach to complement the quantitative findings and offer a more in-depth understanding of the continuous use intention.

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Authors and Affiliations

  1. Graduate School of Business, SEGi University, Kota Damansara, Petaling Jaya, Selangor, Malaysia

    K. M. Chong

  2. UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia

    Tat-Huei Cham

  3. Tashkent State University of Economics, Tashkent, Uzbekistan

    Tat-Huei Cham

  4. Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Kajang, Selangor, Malaysia

    Tat-Huei Cham

  5. Faculty of Economics and Business, Universiti Malaysia Sarawak, Kota Samarahan, Sarawak, Malaysia

    Evan Lau

  6. Faculty of Business, Design and Arts, Swinburne University of Technology Sarawak Campus, Kuching, Sarawak, Malaysia

    B. K. M. Wong

  7. Faculty of Business and Management, Universiti Teknologi MARA Sabah Branch, Kota Kinabalu Campus, Sabah, Malaysia

    S. N. Syed Annuar

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  1. K. M. Chong
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  1. Universiti Tenaga Nasional (UNITEN), Selangor, Malaysia

    Mohammed A. Al-Sharafi

  2. The British University in Dubai, Dubai, United Arab Emirates

    Mostafa Al-Emran

  3. UCSI University, Kuala Lumpur, Malaysia

    Garry Wei-Han Tan

  4. UCSI University, Kuala Lumpur, Malaysia

    Keng-Boon Ooi

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Chong, K.M., Cham, TH., Lau, E., Wong, B.K.M., Syed Annuar, S.N. (2023). Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse. In: Al-Sharafi, M.A., Al-Emran, M., Tan, G.WH., Ooi, KB. (eds) Current and Future Trends on Intelligent Technology Adoption. Studies in Computational Intelligence, vol 1128. Springer, Cham. https://doi.org/10.1007/978-3-031-48397-4_1

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