Skip to main content

Using Classification Techniques to Accelerate Client Discovery: A Case Study for Wealth Management Services

  • Conference paper
  • First Online:
Proceedings of the Future Technologies Conference (FTC) 2023, Volume 3 (FTC 2023)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 815))

Included in the following conference series:

  • 166 Accesses

Abstract

The retail side of the finance industry is currently experiencing a deep transformation associated to the rise of automation technologies. Wealth management services, which are traditionally associated to the retail distribution of financial investment products, are of course impacted. The retail distribution of financial instruments is currently normalized for regulatory purposes. It yet remains costly. Documented examples of the use of automation technologies to improve its performance (outside of the classical example of robo-advisors) remain however sparse. This work shows how machine learning techniques under the form of classification algorithms can be of use to automate some activities (i.e. client expectations analysis) associated to one of the core steps behind the distribution of financial products, namely client discovery. Once calibrated to a proprietary data-set owned by one of the leading French independent software vendors specialized in the wealth management segment, standard classification algorithms (such as random forests or support vector machines) are able to accurately predict the majority of households financial expectations (R.O.C either above 80% or 90%) when fed with standard wealth information available in most of the database of financial products distributors. This study thus shows that classifications tools could be easily embedded in the digital journey of distributors to improve the access to financial expertise and accelerate the sales of financial products.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Collection can even be fully delegated to a client through a digital medium (e.g. an online “K.Y.C” portal (Know Your Client)).

  2. 2.

    This is consistent with the documented fact that, for now, wealth management services are mainly open to households with more than 500k$ of assets [15] in most mature countries.

  3. 3.

    Manymore produces applications for financial product distributors (e.g. wealth managers). The firm currently has the second largest market share in France (see https://www.manymore.fr/.

References

  1. Discussion paper on the eba’s approach to financial technology (fintech). European Banking Authority, EBA (2017)

    Google Scholar 

  2. Abiodun, O.I., et al.: State-of-the-art in artificial neural network applications: a survey. Heliyon 4(11), e00938 (2018)

    Article  Google Scholar 

  3. Arner, D.W., Barberis, J., Buckey, R.P.: Fintech, regtech, and the reconceptualization of financial regulation. Nw. J. Int’l L. Bus. 37, 371 (2016)

    Google Scholar 

  4. Baker, H.K., Kumar, S., Goyal, N., Gaur, V.: How financial literacy and demographic variables relate to behavioral biases. Manag. Finan. (2018)

    Google Scholar 

  5. Battiti, R.: Using mutual information for selecting features in supervised neural net learning. IEEE Trans. Neural Networks 5(4), 537–550 (1994)

    Article  Google Scholar 

  6. Bazot, G.: Financial consumption and the cost of finance: measuring financial efficiency in Europe (1950–2007). J. Eur. Econ. Assoc. 16(1), 123–160 (2018)

    Google Scholar 

  7. Börsch-Supan, A., Hank, K., Jürges, H.: A new comprehensive and international view on ageing: introducing the ‘survey of health, ageing and retirement in Europe’. Eur. J. Ageing 2(4), 245–253 (2005)

    Article  Google Scholar 

  8. Breiman, L.: Random forests. Mach. Learn. 45(1), 5–32 (2001)

    Article  MATH  Google Scholar 

  9. Brunel, J.L.P.: Goal-based wealth management in practice. J. Wealth Manage. 14(3), 17–26 (2011)

    Article  Google Scholar 

  10. Carter, J.V., Pan, J., Rai, S.N., Galandiuk, S.: Roc-ing along: evaluation and interpretation of receiver operating characteristic curves. Surgery 159(6), 1638–1645 (2016)

    Article  Google Scholar 

  11. Chandrashekar, G., Sahin, F.: A survey on feature selection methods. Comput. Electr. Eng. 40(1), 16–28 (2014)

    Article  Google Scholar 

  12. Chawla, N.V., Bowyer, K.W., Hall, L.O., Kegelmeyer, W.P.: SMOTE: synthetic minority over-sampling technique. J. Artif. Intell. Res. 16, 321–357 (2002)

    Article  MATH  Google Scholar 

  13. Chawla, N.V., Japkowicz, N., Kotcz, A.: Special issue on learning from imbalanced data sets. ACM SIGKDD Explor. Newsl. 6(1), 1–6 (2004)

    Article  Google Scholar 

  14. Chen, C., Liaw, A., Breiman, L., et al.: Using random forest to learn imbalanced data. Univ. California Berkeley 110(1–12), 24 (2004)

    Google Scholar 

  15. Cocca, T.: Potential and limitations of virtual advice in wealth management. J. Financ. Transform. 44(1), 45–57 (2016)

    Google Scholar 

  16. Collardi, B.F.J.: Private Bnking: Building a Culture of Excellence. Wiley, New York (2012)

    Google Scholar 

  17. Cortes, C., Vapnik, V.: Support-vector networks. Mach. Learn. 20(3), 273–297 (1995)

    Article  MATH  Google Scholar 

  18. Gomes, F., Haliassos, M., Ramadorai, T.: Household finance. J. Econ. Lit. 59(3), 919–1000 (2021)

    Article  Google Scholar 

  19. Guyon, I., Elisseeff, A.: An introduction to variable and feature selection. J. Mach. Learn. Res. 3, 1157–1182 (2003)

    MATH  Google Scholar 

  20. Hatfield, I.: Self-employment in Europe (2015)

    Google Scholar 

  21. Hothorn, T., Hornik, K., Zeileis, A.: Ctree: conditional inference trees. Compr. R Arch. Netw. 8, 1–34 (2015)

    Google Scholar 

  22. Jović, A., Brkić, K., Bogunović, N.: A review of feature selection methods with applications. In: 2015 38th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO), pp. 1200–1205. IEEE (2015)

    Google Scholar 

  23. Kuhn, M.: Building predictive models in r using the caret package. J. Stat. Softw. 28, 1–26 (2008)

    Article  Google Scholar 

  24. Lazear, E.P.: Retirement from the labor force. Handbook Labor Econ. 1, 305–355 (1986)

    Google Scholar 

  25. Maude, D.: Global Private Banking and Wealth Management: the New Realities, vol. 610. John Wiley, New York (2010)

    Google Scholar 

  26. Menardi, G., Torelli, N.: Training and assessing classification rules with imbalanced data. Data Min. Knowl. Disc. 28(1), 92–122 (2014)

    Article  MathSciNet  MATH  Google Scholar 

  27. Navaretti, G.B., Calzolari, G., Mansilla-Fernandez, J.M., Pozzolo, A.F.: Fintech and banking. friends or foes? Friends or Foes (2018)

    Google Scholar 

  28. World Health Organization et al. Active ageing: A policy framework. Technical report, World Health Organization (2002)

    Google Scholar 

  29. Perry, V.G., Morris, M.D.: Who is in control? the role of self-perception, knowledge, and income in explaining consumer financial behavior. J. Consum. Aff. 39(2), 299–313 (2005)

    Google Scholar 

  30. Philippon, T.: The fintech opportunity. Technical report, National Bureau of Economic Research (2016)

    Google Scholar 

  31. Philippon, T.: Harnessing the promise of fintech. Shifting Paradigms: Growth, Finance, Jobs, and Inequality in the Digital Economy, p. 95 (2022)

    Google Scholar 

  32. Provost, F.: Machine learning from imbalanced data sets 101. In: Proceedings of the AAAI’2000 Workshop on Imbalanced Data Sets, vol. 68, pp. 1–3. AAAI Press (2000)

    Google Scholar 

  33. Tilmes, R., Schaubach, P.: Private banking und private wealth management-definitionen und abgrenzungen aus wissenschaftlicher sicht. Bankakademie-Verlag GmbH, Frankfurt am Main, Private Banking und Wealth Management (2006)

    Google Scholar 

  34. Vives, X.: The impact of fintech on banking. Eur. Econ. 2, 97–105 (2017)

    Google Scholar 

  35. Zhang, C., Liu, C., Zhang, X., Almpanidis, G.: An up-to-date comparison of state-of-the-art classification algorithms. Expert Syst. Appl. 82, 128–150 (2017)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Edouard Augustin Ribes .

Editor information

Editors and Affiliations

Appendix

Appendix

Table 4. Households objectives - correlation matrix.
Table 5. Machine learning algorithms calibration results with down sampling.
Table 6. Machine learning algorithms calibration results with up-sampling.
Table 7. Machine learning algorithms calibration results with ROSE sampling.
Table 8. Financial objective - proposed standard framework.

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Ribes, E.A. (2023). Using Classification Techniques to Accelerate Client Discovery: A Case Study for Wealth Management Services. In: Arai, K. (eds) Proceedings of the Future Technologies Conference (FTC) 2023, Volume 3. FTC 2023. Lecture Notes in Networks and Systems, vol 815. Springer, Cham. https://doi.org/10.1007/978-3-031-47457-6_15

Download citation

Publish with us

Policies and ethics