Abstract
Tourism is an industry that can benefit from innovation and creativity, especially in the field of military tourism. Military tourism offers unique and authentic experiences that combine different tourist segments with the memory, identity, and military history of a place. Portugal has a rich military heritage that can be leveraged for the development of its military tourism industry. To address the need for more structured and developed military tourism products, the Portuguese Military Tourism Association (ATMPT) has developed the Military Tourism Route. This project is a set of thematic routes associated with events and periods of national history that promote and disseminate national tourist and cultural services, as well as heritage assets and equipment that integrate, directly or complementarily, the offer of Military Tourism in Portugal. The Military Tourism Route project includes a digital platform that provides a dynamic program of personalized and educational content, with written, photographic, and audio-visual media. The platform aggregates information about different thematic routes, including heritage assets (material or immaterial), activities and events, travel logistics, and various tourist services. Each asset is directed to a page with more information about it. The platform also provides a set of Experiences, a Highlights section, and a Cultural Agenda with activities and events in course. The project also includes a digital magazine that aims to disseminate the vast and diverse military tourism offer existing in the Portuguese territory, contributing to the consolidation of the Portugal destination brand. The Military Tourism Route is a creative and innovative solution that contributes to the consolidation of a developing tourist segment. By leveraging the human process of creativity, this project offers a space to share information and inspire participative dynamics of tourists in planning their visit adjusted to their interests, needs, and restrictions.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Camilleri, M.A., Camilleri, M.A.: The Tourism Industry: An Overview. Springer, Cham (2018). https://doi.org/10.1007/978-3-319-49849-2_1
Morrison, A.M.: Marketing and Managing Tourism Destinations. Routledge, London (2013)
Saarinen, J.: Sustainable growth in tourism?: Rethinking and resetting sustainable tourism for development. In: Degrowth and Tourism, pp. 135–151. Routledge, London (2020)
Giotis, G., Papadionysiou, E.: The role of managerial and technological innovations in the tourism industry: a review of the empirical literature. Sustainability 14(9), 5182 (2022)
Hamel, G.: The why, what, and how of management innovation. In: Harvard Business Review Home – Creativity (2006)
Santos, J.F.F.: As cidadescriativas como modelo dinamizador do destino turístico (2012)
Oliveira, E.B.P., Alencar, E.M.L.S.d.: Importância da criatividade na escola e no trabalho docente segundo coordenadores pedagógicos. Estudos de Psicologia (Campinas) 29, 541–552 (2012)
Mateo, J.L.: Sociedad del conocimiento. Arbor 182(718), 145–151 (2006)
Todoroi, D.: Information era. Conscience society. Creativity. Informatica Economica 15, 99–114 (2011)
Paletz, S.B., Peng, K., Li, S.: In the world or in the head: external and internal implicit theories of creativity. Creat. Res. J.. Res. J. 23(2), 83–98 (2011)
Wang, B., Greenwood, K.M.: Chinese students’ perceptions of their creativity and their perceptions of Western students’ creativity. Educ. Psychol. 33(5), 628–643 (2013)
Richards, G.: Creativity and tourism: the state of the art. Ann. Tour. Res. 38(4), 1225–1253 (2011)
Taylor, C.W.: Various approaches to and definitions of creativity. In: Sternberg, R.J. (ed.) The Nature of Creativity: Contemporary Psychological Perspectives, pp. 99–121. Cambridge University, Cambridge (1988)
Andersen, P.H., Kragh, H.: Managing creativity in business market relationships. Ind. Mark. Manag.Manag. 42(1), 82–85 (2013)
Rodrigues, A.F.C., Veloso, A.L.d.O.M.: Organizational trust, risk and creativity. Revista Brasileira de Gestão de Negócios 15, 545–561 (2013)
Schumpeter, J., Schumpeter, J.A.: Capitalismo, socialismo e democracia. UNESP ed. (2017)
Higgins, J.M.: Innovate or evaporate: creative techniques for strategists. Long Range Plan. 29(3), 370–380 (1996)
Lindič, J., et al.: Deploying information technologies for organizational innovation: lessons from case studies. Int. J. Inf. Manag.Manag. 31(2), 183–188 (2011)
Hjalager, A.-M.: Repairing innovation defectiveness in tourism. Tour. Manag.Manag. 23(5), 465–474 (2002)
Mota, R., Oliveira, J.F.: Combining innovation and sustainability: an educational paradigm for human development on earth. Brazil. J. Sci. Technol. 1(1), 1–12 (2014)
Lagowski, J.: What’s So Great about Innovation?, p. 449. ACS Publications, Washington, D.C. (1990)
Monteiro, I.P.: Comportamentos do líderinovador no sector do turismo (2008)
Henderson, W.D.: Innovation diffusion in the legal industry. Dickinson L. Rev. 122, 395 (2017)
Ferraz, J.: Apontamentos da disciplina de Inovação em Turismo da 5ª edição do curso de Doutoramento em Turismo. IGOT/ESHTE, Lisboa (2014)
Aldebert, B., Dang, R.J., Longhi, C.: Innovation in the tourism industry: the case of tourism. Tour. Manag.Manag. 32, 1204–1213 (2011)
Ielenicz, M., Simoni, J.: Reflections on tourism: a systemic view. Caderno Virtual de Turismo 13(1), 23–37 (2013)
OECD, P.: OECD glossary of statistical terms (2008)
Silva, J.S.d.S.e.: A visão holística do turismo e a sua modelação (2009)
Mateus, L., Marques, C.G.: Military Tourism, in Encyclopedia of Tourism Management and Marketing (Ed. by, D. Buhalis), pp. 213–216. Edward Elgar Publishing Limited, Cheltenham (2022)
Mateus, L., et al.: Insignia–a Monitoring and enhancement model for portuguese historical military heritage. In: Conference Chairman (2021)
Marques, C.G., et al.: Technological acceptance of a military tourism platform and the challenges of route implementation. In: Carvalho, J.V., Abreu, A., Liberato, P., Peña, A. (eds.) Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, vol. 345, pp. 351–363. Springer, Singapore (2022). https://doi.org/10.1007/978-981-99-0337-5_30
Acknowledgements
Work funded by national funds through the Portuguese National Funding Agency for Science, Research and Technology (FCT) under the project UID/05488/2020 - TECHN&ART.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Simões, J.T., Mateus, L., Marques, C.G. (2024). Enhancing Tourism Through Innovation and Creativity: Exploring the Portuguese Military Tourist Route. In: Montenegro, C., Rocha, Á., Cueva Lovelle, J.M. (eds) Management, Tourism and Smart Technologies. ICMTT 2023. Lecture Notes in Networks and Systems, vol 774. Springer, Cham. https://doi.org/10.1007/978-3-031-43733-5_32
Download citation
DOI: https://doi.org/10.1007/978-3-031-43733-5_32
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-43732-8
Online ISBN: 978-3-031-43733-5
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)