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The Cognitive Technology Revolution: A New Identity for Workers

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Abstract

Framing the socio-cultural and economic revolution brought about by cognitive technologies, the chapter aims to discuss the redefinition of workers’ identities and the meaning they attach to work. Yet, authoritative studies in the field show that work experience represents a symbolic space for the development of personal and social identity. The emergence of new technology-based working modalities, more rapidly diffused after the pandemic, has concretely redesigned the role played by people at work. Moreover, this change is also framed within the discussion about an unavoidable clash between different generations of workers (namely baby boomers, Gen X, millennials and Gen Z) who are animated by different values, different expectations, and technological skills. Therefore, the chapter discusses challenges and potentialities associated with this revolution, highlighting how the questions posed by technologies will also impose a redefinition of HRM practices.

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Authors and Affiliations

  1. University of Bari Aldo Moro, Bari, Italy

    Amelia Manuti

  2. HrCoffee, Molfetta, Italy

    Pasquale Davide de Palma

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  1. Amelia Manuti
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  2. Pasquale Davide de Palma
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Correspondence to Amelia Manuti .

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Manuti, A., de Palma, P.D. (2023). The Cognitive Technology Revolution: A New Identity for Workers. In: Digital HR. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-43563-8_3

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