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Does Cognitive Bias and Risk Perception Impact Investment Decision? Women Investors’ Perspective

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Artificial Intelligence, Internet of Things, and Society 5.0

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1113))

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Abstract

Behavioural finance is the new paradigm in the field of finance that studies the impact of psychological factors on individual’s investment decision. The present study explores impact of two cognitive biases-mental accounting, anchoring on risk perception and also if all the three factors impact women on their investment decisions. The study proposed a research model to test five hypothesis. A quantitative research was channeled using a structured questionnaire to collect the data for study through online. The data was collected from 300 respondents and the same was used for testing five hypothesis by applying structural equation modelling. The results revealed that the dependent factors mental accounting, anchoring, have a positive association on dependent variable risk perception, and in turn all the three factors have a significant positive impact on the dependent factors investment decisions.

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Author information

Authors and Affiliations

  1. Kristu Jayanti College, Autonomous, Bengaluru, India

    A. Pushpa

  2. Aryabhatta College, University of Delhi, Delhi, India

    J. K. Singh

  3. Hospital Uldarico Rocca Fernandez, Lima, Perú

    Norma Ramirez-Asis

  4. Universidad Privada San Juan Bautista, Lima, Perú

    Roger Norabuena-Figueroa

  5. Universidad Nacional Santiago Antunez de Mayolo, Huaraz, Peru

    Willian Fernandez-Celestino

  6. Universidad Cesar Vallejo, Lima, Peru

    Wilber Acosta-Ponce

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  1. A. Pushpa
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  2. J. K. Singh
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  3. Norma Ramirez-Asis
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  4. Roger Norabuena-Figueroa
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  5. Willian Fernandez-Celestino
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  6. Wilber Acosta-Ponce
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Correspondence to A. Pushpa .

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Editors and Affiliations

  1. American University in the Emirates, Dubai, United Arab Emirates

    Azzam Hannoon

  2. Integrated Development Academy for Training and Consultations, Amman, Jordan

    Abdullah Mahmood

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Pushpa, A., Singh, J.K., Ramirez-Asis, N., Norabuena-Figueroa, R., Fernandez-Celestino, W., Acosta-Ponce, W. (2023). Does Cognitive Bias and Risk Perception Impact Investment Decision? Women Investors’ Perspective. In: Hannoon, A., Mahmood, A. (eds) Artificial Intelligence, Internet of Things, and Society 5.0. Studies in Computational Intelligence, vol 1113. Springer, Cham. https://doi.org/10.1007/978-3-031-43300-9_31

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