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Social Networks and User Interaction as a Determinant of Business Viability, Modeling, and Optimization

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Computational and Strategic Business Modelling (IC-BIM 2021)

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Abstract

Nowadays, the increased access of users to social media and smartphones, as well as the interconnection of users through social networks, has significantly increased the circulation of ideas, news, and information. The slightest movement on the Internet (posting photos, searching the Internet, and posting comments) produces the so-called digital tracks from which companies can draw important information about users’ consumer behaviors.

Businesses use social media to build their image, develop public relations, and positively influence the discussions around their brands, helping to increase their recognition and competitive advantage. The competitive advantage of companies depends on their ability to innovate by utilizing the capabilities of new technological means.

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Author information

Authors and Affiliations

  1. Department of Informatics and Telecommunications, University of Thessaly, Lamia, Greece

    Dimitrios M. Mastrakoulis

  2. Department of Agribusiness and Supply Chain Management, BICTEVAC LABORATORY Business Information and Communication Technologies in Value Chains laboratory, School of Applied Economics and Social Sciences, Agricultural University of Athens, Athens, Greece

    Dimitrios K. Nasiopoulos

  3. Department of Informatics and Telecommunications, University of Peloponnese, Tripolis, Greece

    Dimitrios A. Arvanitidis & Elli C. H. Zara

  4. Department of Agribusiness and Supply Chain Management, Organizational Innovation and Management Systems, School of Applied Economics and Social Sciences, Agricultural University of Athens, Athens, Greece

    Panagiotis Trivellas

  5. Department of Agribusiness and Supply Chain Management, School of Applied Economics and Social Sciences, Agricultural University of Athens, Athens, Greece

    Catherine Marinagi

Authors
  1. Dimitrios M. Mastrakoulis
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  2. Dimitrios K. Nasiopoulos
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  3. Dimitrios A. Arvanitidis
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  4. Elli C. H. Zara
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  5. Panagiotis Trivellas
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  6. Catherine Marinagi
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Corresponding author

Correspondence to Dimitrios A. Arvanitidis .

Editor information

Editors and Affiliations

  1. Department of Agribusiness and Supply Chain Management, Agricultural University of Athens, Athens, Greece

    Damianos P. Sakas

  2. Department of Agribusiness and Supply Chain Management, Agricultural University of Athens, Athens, Greece

    Dimitrios K. Nasiopoulos

  3. Business and Management, National Research University Higher School of Economics, Moscow, Russia

    Yulia Taratuhina

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Mastrakoulis, D.M., Nasiopoulos, D.K., Arvanitidis, D.A., Zara, E.C.H., Trivellas, P., Marinagi, C. (2024). Social Networks and User Interaction as a Determinant of Business Viability, Modeling, and Optimization. In: Sakas, D.P., Nasiopoulos, D.K., Taratuhina, Y. (eds) Computational and Strategic Business Modelling. IC-BIM 2021. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-41371-1_14

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