Abstract
Japanese sake is one of the traditional cultures of Japan that dates back to ancient times. However, domestic consumption of Japanese sake continues to decline. Therefore, in this study, we developed a Japanese sake promotion application that superimposes Japanese sake information on real space using augmented reality (AR) technology. With the application, consumers can view the characteristics of Japanese sake and information about Japanese sake breweries as AR by reading the Japanese sake bottle label image at a liquor store. To evaluate the usability of the application, a system usability scale (SUS) evaluation was performed using eight subjects. According to the results, all items scored higher than the standard SUS average score. However, the application has some functionality limitations.
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Acknowledgments
This work was supported by JSPS KAKENHI Grant Number JP23K11666.
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Kuriya, N., Hagihara, M., Ishida, T. (2023). Development of Japanese Sake Promotion Application Using Augmented Reality Technology. In: Barolli, L. (eds) Advances in Networked-based Information Systems. NBiS 2023. Lecture Notes on Data Engineering and Communications Technologies, vol 183. Springer, Cham. https://doi.org/10.1007/978-3-031-40978-3_33
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DOI: https://doi.org/10.1007/978-3-031-40978-3_33
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