Abstract
In this chapter, Tobaccowala looks back on how sports were impacted by the first two connected ages and forward to the key changes expected to sports fan experience, the monetization of sports, and the nature of sports in the Third Connected Age. He also explores the implications and ramifications of this new age for sports leaders. Finally, he outlines three key steps for success: changing thinking, investing in education, and focusing on partnerships.
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Tobaccowala, R. (2024). Sports in the Third Connected Age. In: Schmidt, S.L. (eds) 21st Century Sports. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-031-38981-8_20
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DOI: https://doi.org/10.1007/978-3-031-38981-8_20
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