Abstract
The rise of human-centered design thinking in the 1980s could not predict the growing number of products and services we would invite into our lives. As we continue to innovate and build upon the design of these devices, our emphasis on design shifts to support the weak points of these outdated systems rather than empowering the humans who inhabit them. This leads to short-term fixes rather than long-term improvements, driving a wedge further between the actors within the ecosystem and the solutions these systems are trying to solve. Short-term thinking has put us in this situation. For us to move forward as a species, we need to stop kidding ourselves and focus on improving the human condition rather than continuing to serve the same what we have designed for ourselves. Through long-term thinking, visionary movements, and building for a better tomorrow, we can create a better environment for all actors involved in the systems.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Anderson, J. C., & Narus, J. A. (1998). Business marketing: Understand what customers value. Harvard Business Review, pp. 76, 53–67.
Buehring, J. H., & Liedtka, J. (2018). Embracing systematic future thinking at the intersection of strategic planning, foresight and design. Journal of Innovation Management, 6(3), 134–152.
Carleton, T. L., & Cockayne, W. R. (2023). Building moonshots: 50+ ways to turn radical ideas into reality. John Wiley & Sons.
Chiles, T. H., Bluedorn, A. C., & Gupta, V. K. (2007). Beyond creative destruction and entrepreneurial discovery: A radical Austrian approach to entrepreneurship. Organization Studies, 28(4), 467–493.
Dawson, P., & Daniel, L. (2010). Understanding social innovation: A provisional framework. International Journal of Technology Management, 51(1), 9–21.
De Bono, E. (2009). Edward de Bono on innovation vs creativity how’s it different. The Business Voice. Retrieved from https://youtu.be/eWM1PK2XrJ4
Dedehayir, O., & Steinert, M. (2016). The hype cycle model: A review and future directions. Technological Forecasting and Social Change, 108, 28–41.
Dodgson, M., Gann, D. M., & Phillips, N. (Eds.). (2013). The Oxford handbook of innovation management. OUP Oxford.
Elkington, J. (2013). Enter the triple bottom line. In The triple bottom line: Does it all add up? (pp. 1–16). Routledge.
Foelsing, J., & Schmitz, A. (2021). Check-out. In New Work braucht New Learning. Springer Gabler. https://doi.org/10.1007/978-3-658-32758-3_13
Keeley, L., Walters, H., Pikkel, R., & Quinn, B. (2013). Ten types of innovation: The discipline of building breakthroughs. John Wiley & Sons.
Leroy, J., Cova, B., & Salle, R. (2013). Zooming in vs zooming out on value co-creation: Consequences for BtoB research. Industrial Marketing Management, 42(7), 1102–1111.
Lewrick, M., Link, P., & Leifer, L. (2018). The design thinking playbook: Mindful digital transformation of teams, products, services, businesses and ecosystems. John Wiley & Sons.
O’Reilly, C. A., & Tushman, M. L. (2013). Organizational ambidexterity: Past, present and future. Academy of Management Perspectives, 27(4), 324–338.
Lusch, R. F., & Nambisan, S. (2015). Service innovation. MIS Quarterly, 39(1), 155–176.
McCracken, G. (1988). The long interview (Vol. 13). Sage. https://doi.org/10.4135/9781412986229
Pinchot, G., III. (1985). Intrapreneuring: Why you don’t have to leave the corporation to become an entrepreneur. University of Illinois at Urbana-Champaign’s Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14.
Ritter, F. E., Baxter, G. D., Churchill, E. F., Ritter, F. E., Baxter, G. D., & Churchill, E. F. (2014). User-centered systems design: a brief history. In Foundations for designing user-centered systems: What system designers need to know about people (pp. 33–54).
Rohrbeck, R., & Kum, M. E. (2018). Corporate foresight and its impact on firm performance: A longitudinal analysis. Technological Forecasting and Social Change, 129, 105–116.
Sawaguchi, M. (2011). Innovation activities based on s-curve analysis and patterns of technical evolution–“From the standpoint of engineers, what is innovation?”. Procedia Engineering, 9, 596–610. https://doi.org/10.1016/j.proeng.2011.03.145
Snowden, D. (2010). The cynefin framework. YouTube video, 8, 38. Retrieved from https://www.youtube.com/watch?v=N7oz366X0-8
Stickdorn, M., Hormess, M. E., Lawrence, A., & Schneider, J. (2018). This is service design doing: Applying service design thinking in the real world. O’Reilly Media, Inc.
Valtakoski, A. (2017). Explaining servitization failure and deservitization: A knowledge-based perspective. Industrial Marketing Management, 60, 138–150. https://doi.org/10.1016/j.indmarman.2016.04.009
Van der Heijden, K. (2005). Scenarios: The art of strategic conversation. John Wiley & Sons.
Vargo, S. L., & Lusch, R. F. (2016). Institutions and axioms: An extension and update of service-dominant logic. Journal of the Academy of Marketing Science, 44, 5–23.
Acknowledgments
Many thanks to Maryam Afshar of Studio401, who created the artwork in double quick time based on our rather bad descriptions and prompts.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
West, S., Schönweitz, T., Amin, A. (2023). Re:Design Thinking. In: Carleton, T., West, S., Cockayne, W.R. (eds) Inventing the Almost Impossible. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-031-36224-8_2
Download citation
DOI: https://doi.org/10.1007/978-3-031-36224-8_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-36223-1
Online ISBN: 978-3-031-36224-8
eBook Packages: Business and ManagementBusiness and Management (R0)