Abstract
Film or movie, as a medium of communication, a piece of art or a platform for creative expression as well as an industry that has engaged a wide range of practitioners, remains one of the most engaging and influential media, attracting policy formulators and stimulating discussion and research interests among scholars. Taken together, its entertainment value and use in cultural propagation, in political mobilization, in diplomacy and international politics, and in economic engagement combine to place the movie in its revered position within the mass media space. But what will be achieved with film depends largely on policies formulated around its creation and application and around the creative prowess and technical depth of practitioners as well as the technologies available for its production.
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Usua, N.J., Ijah, I.N.R. (2023). African Cinema and the Global Movie Industry: A Survey of the Depth of Nollywood’s Niche in the Age of Globalization and Digitalization. In: Akpan, U.S. (eds) African Media Space and Globalization. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-35060-3_5
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