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Artificial Intelligence in Customer Service: An Introduction to the Next Frontier to Personalized Engagement

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Artificial Intelligence in Customer Service

Abstract

Artificial intelligence is playing an integral role in enhancing business operations. Organizations are now expected to evaluate how and not if they can automate their business operations. With focus on customer services, this chapter offers an editorial insight into the edited book on Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement. This book is set out to meet this need and offer the much needed theoretical and practical understanding of how artificial intelligence (AI) can enable customer service functions to accomplish higher customer engagement, superior experience, and increased levels of well-being. This book contains 12 chapters, across four themes, with 22 contributing authors from different countries including USA, UK, India, and Vietnam. These contributing authors are considered experts in the field and have offered contributions to theories, knowledge, and discussion around Artificial Intelligence in Customer Service.

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Author information

Authors and Affiliations

  1. MICA, Ahmedabad, India

    Varsha Jain & Anupama Ambika

  2. Emory University, Atlanta, CA, USA

    Jagdish N. Sheth

  3. University of Greenwich, London, UK

    Emmanuel Mogaji

  4. Institute of Management Technology, Dubai, UAE

    Anupama Ambika

Authors
  1. Varsha Jain
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  2. Jagdish N. Sheth
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  3. Emmanuel Mogaji
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  4. Anupama Ambika
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Corresponding author

Correspondence to Varsha Jain .

Editor information

Editors and Affiliations

  1. Emory University, Atlanta, GA, USA

    Jagdish N. Sheth

  2. MICA, Ahmedabad, India

    Varsha Jain

  3. University of Greenwich, London, UK

    Emmanuel Mogaji

  4. Institute of Management Technology, Dubai, United Arab Emirates

    Anupama Ambika

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Jain, V., Sheth, J.N., Mogaji, E., Ambika, A. (2023). Artificial Intelligence in Customer Service: An Introduction to the Next Frontier to Personalized Engagement. In: Sheth, J.N., Jain, V., Mogaji, E., Ambika, A. (eds) Artificial Intelligence in Customer Service. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-33898-4_1

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