Abstract
The work of the United Nations has the potential to impact the lives of billions of people. Its efforts towards achieving the Sustainable Development Goals span policy areas as diverse as peacebuilding, ending poverty and hunger, and climate action, and provide opportunities to enact change on a global scale. Embedding behavioral science into an organization as unique as the UN presents its own set of opportunities and challenges. This chapter shares what the UN has learned and accomplished on its behavioral science journey so far, and where it is headed next. In particular, the chapter discusses how behavioral science has become an important part of the UN’s agenda; considerations when working with colleagues around the world to apply behavioral science; examples of behavioral science applications across the UN; and lessons learned on key enablers of behavioral science at the UN: culture, capacity, infrastructure, and collaboration.
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Notes
- 1.
Some of these early behavioural science experiences are reflected in a 2016 report on Behavioural Insights at the UN, which helped increase awareness about the potential of behavioural science to help achieve the Sustainable Development Goals: https://www.undp.org/publications/behavioural-insights-united-nations-achieving-agenda-2030.
- 2.
These more recent efforts have been documented in a World Bank report describing the application of behavioural science in 17 development organisations, covering 150 case studies of insights, research, lessons and programs: https://documents1.worldbank.org/curated/en/453911601273837739/pdf/Behavioral-Science-Around-the-World-Volume-Two-Profiles-of-17-International-Organizations.pdf.
- 3.
2023 UN Behavioural Science Week Agenda https://www.unbesciweek2023.org/
- 4.
You, reader, can become a member of the United Nations Behavioural Science Group, too! Join the group here: https://www.uninnovation.network/formpages/behavioural-science.
- 5.
United Nations Behavioural Science Report: https://www.uninnovation.network/assets/BeSci/UN_Behavioural_Science_Report_2021.pdf.
- 6.
United Nations Secretary-General Guidance Note on Behavioural Science: https://www.un.org/en/behaviouralscience/.
- 7.
United Nations Report on the Common Agenda: https://www.un.org/en/content/common-agenda-report/assets/pdf/Common_Agenda_Report_English.pdf.
- 8.
United Nations Practitioner’s Guide to Getting Started with Behavioural Science: https://www.uninnovation.network/assets/BeSci/UN_PractitionersGuideToGettingStartedWithBeSci_2022.pdf.
- 9.
United Nations Behavioural Science Report (ibid.).
- 10.
UN Development Programme guidance and report on preventing violent extremism: https://www.undp.org/publications/enhancing-efforts-prevent-violent-extremism-leveraging-behavioural-insights and https://www.undp.org/publications/applying-behavioural-science-support-prevention-violent-extremism-experiences-and-lessons-learned.
- 11.
UN Development Programme Sweet Victory game: www.sweetvictory.game.
- 12.
- 13.
- 14.
See Sunstein, Cass R. Sludge: What stops us from getting things done and what to do about it. MIT Press, 2021; our United Nations behavioural science briefing note on reducing administrative burdens https://www.uninnovation.network/assets/BeSci/2021_UNBeSci_ReducingAdminBurden.pdf; and our United Nations Practitioner’s Guide to Getting Started with Behavioural Science (Sect. 4) (ibid.).
- 15.
United Nations Behavioural Science Guidance Note (ibid.).
- 16.
See examples of work on sludge reduction in Australia: https://www.nsw.gov.au/behavioural-insights-unit/blog/new-south-wales-leading-world-fighting-sludge) and the US: https://www.whitehouse.gov/wp-content/uploads/2022/04/M-22-10.pdf.
- 17.
Also discussed in Soman, Dilip, Daniel Cowen, Niketana Kannan, and Bing Feng. “Seeing sludge: Towards a dashboard to help organisations recognize impedance to end-user decisions and action.” (2019).
- 18.
United Nations Behavioural Science Report (ibid.).
- 19.
For example the United Nations Practitioner’s Guide to Getting Started with Behavioural science (ibid.).
- 20.
Lades, Leonhard K., and Liam Delaney. “Nudge FORGOOD.” Behavioural Public Policy 6, no. 1 (2022): 75–94: https://bsp.ucd.ie/forgood/, among others.
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MacLennan, M., Martin, L. (2023). Embedding Behavioral Science into the Work of the United Nations. In: Sanders, M., Bhanot, S., O' Flaherty, S. (eds) Behavioral Public Policy in a Global Context. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-31509-1_21
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