Abstract
In this paper, we investigate the effectiveness of a persuasive social robot in the field. The service robot drives around a public space and offers water to people using a persuasive message. The persuasive utterances used evoke either scientific expertise (e.g. “Research shows that it is important to drink enough water during the day”) or a reference to other people’s choices (“Most people/men/women actually do take something to drink”), hence exploring the principle of social proof. Our study makes three contributions: First, we show how persuasive utterances that are successful in the lab are not necessarily persuasive in the field. Second, we show that context factors influence the effectiveness of a persuasive message, as well as the sequential placement of the persuasive message. Lastly, the extent to which people construe the human-robot interaction situation as social influences the effectiveness of the robot as a persuasive technology in general.
This research was partially supported by the Danish Innovations fonden in the framework of the Smooth project.
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Notes
- 1.
An informal Danish greeting.
- 2.
Abbreviations in the transcripts: R = robot/W = woman The Danish interactions are translated into English.
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Acknowledgements
We would like to thank the colleagues who have helped us during these experiments: Eduardo Ruiz Ramirez, Lotte Damsgaard Nissen, Matous Jelinek, Selina Eisenberger and Oskar Palinko.
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Langedijk, R.M., Fischer, K. (2023). Persuasive Robots in the Field. In: Meschtscherjakov, A., Midden, C., Ham, J. (eds) Persuasive Technology. PERSUASIVE 2023. Lecture Notes in Computer Science, vol 13832. Springer, Cham. https://doi.org/10.1007/978-3-031-30933-5_16
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