Abstract
This paper offers an evaluation of the role of virtual media in facilitating business generating activities. The analysis focuses on business generating activities in firms and marketing organizations from internal and external point of views. From internal point of view the paper addresses the role of Facebook in provision of some of the social capital that the economic sector needs and from external point of view it will focus on the role of social media in increasing the customers trust as well as strategic and tactical changes that must be utilized in the field of marketing and advertising. Some of the findings indicate that Facebook contributes to an increase in bridging capital of the Facebook users as well as to flow information needed for the new economic activities. The findings also indicate that many organizations and foreign firms use social media in order to increase their customers trust.
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Notes
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It reached 109 million in February 2022.
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This is a short name for and Iranian research institution.
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It means “updating”.
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Belly-worshipers who spend a lot of time in restaurants.
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Ahangifaye Donyaye Taraneh.
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Shamad is the official code that businesses in Iran have to have it in order to be able to continue their business online.
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Click.ir/news/internet-businesses-telegram/ 1397/10/17.
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Rate of US dollar was about 3600 Tomans at the end of 2016.
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Abdollahyan, H., Sheikh Ansari, M. (2024). Economic Aspects of Social Media: Facebook’s Potential for Generating Business in Iran. In: Dunn, H.S., Ragnedda, M., Ruiu, M.L., Robinson, L. (eds) The Palgrave Handbook of Everyday Digital Life . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-30438-5_3
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