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Deregulation and the Global Shift from Stakeholder to Private Sector Governance

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Global Communication Governance at the Crossroads

Abstract

What role is there for stakeholders as the responsibility for content online shifts to self-regulation by large hosting platforms? How do co-regulation and redress mechanisms for disputes work across borders? This chapter addresses these main questions with case studies on EU digital market regulation. It analyses redress mechanisms for cross-border disputes under the Audiovisual Media Services Directive; the shift in responsibility for content regulation and disinformation to online platforms in the Digital Services Act and Codes of Practice on Disinformation; take-down obligations under the Copyright Directive; the use of voluntary self-regulatory codes of conduct in the proposed Artificial Intelligence Act; the reliance on self-regulation by large platforms to comply with the provisions of the General Data Protection Regulation (GDPR); and the emergence of self-regulatory cloud stakeholder groups for development of codes of conduct and cloud security certification schemes under the Regulation on the free flow of non-personal data. The findings point to a redistribution of the power as the digital single market reorders the influence of market processes and resources available to actors. The chapter documents a shift away from scrutiny by traditional actors, most notably states and civil society, towards an increasing role for the private sector.

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Notes

  1. 1.

    Protection for minor rules are in reference to content which might impair physical, mental or moral development.

  2. 2.

    Belgium, France, Denmark, Estonia, Germany, Finland, Malta, Sweden and Slovenia (Council of Europe, 2021, p. 76).

  3. 3.

    Cyprus, Hungary, Ireland and Luxembourg.

  4. 4.

    Austria, Bulgaria, the Czech Republic, Greece, the Netherlands and Portugal.

  5. 5.

    https://www.cvdm.nl/en/contact/questions-or-complaints.

  6. 6.

    The Board stipulates “in case you are a citizen of the Netherlands, who does not speak Dutch and you want to file a complaint with one of the complaints boards, you could ask a friend or relative, who is able to speak and write in the Dutch language, to assist you with filing a complaint at the complaints board”.

  7. 7.

    https://www.degeschillencommissie.nl/english/.

  8. 8.

    Under the “once only” principle, businesses and citizens only have to communicate data once to public administrations. This is aimed at reducing regulatory burden. https://digital-strategy.ec.europa.eu/en/policies/egovernment-action-plan.

  9. 9.

    The basis for Business Registers Interconnection System (BRIS) is founded in Directive 2012/17/EU on the interconnection of business registers and the Implementing Regulation (EU) 2015/884 of 8 June 2015. The BRIS can be found at https://ec.europa.eu/cefdigital/wiki/display/CEFDIGITAL/Business+Registers+Interconnection+System.

  10. 10.

    For example, the UK subsidiarity exemptions to the COO principle under the 2000 E-commerce Directive wherein Member State consumer laws apply to all e-commerce transactions under subsidiarity were included under the UK: “derogations from Regulation 4”: public policy; protection of public health; public security, including the safeguarding of national security and defence; protection of consumers, including investors.

  11. 11.

    EDMO was set up in 2020 and administered at the European University Institute (EUI) in conjunction with national hubs https://edmo.eu/.

  12. 12.

    The deadline for implementation of the 2019 Directive on Copyright in the Digital Single Market was June 2021; however, some states did not meet the given legislative backlog due to the Covid-19 pandemic.

  13. 13.

    Content platforms which have more than 3 years of existence in the European Union, a turnover of more than 10 million euros and more than 5 million monthly users.

  14. 14.

    Google Spain SL, Google Inc. v Agencia Española de Protección de Datos, Mario Costeja González.

  15. 15.

    https://noyb.eu/en/second-noyb-advent-reading-facebookdpc-documents.

  16. 16.

    https://www.iccl.ie/wp-content/uploads/2021/11/REDACTED-EOWEB36591-New-complaint-from-johnnyryanicclie-copy.pdf.

  17. 17.

    C-645/19 of Facebook Ireland Limited, Facebook Inc., Facebook Belgium BVBA v. the Belgian Data Protection Authority (“Belgian DPA”).

  18. 18.

    https://digital-strategy.ec.europa.eu/en/news/cloud-stakeholder-working-groups-start-their-work-cloud-switching-and-cloud-security-certification.

  19. 19.

    The ECJ mandated stricter requirements for the transfer of personal data based on standard contract clauses (SCCs). The data subject should be granted an equivalent level of protection essentially afforded by the GDPR and EU Charter of Fundamental Rights.

  20. 20.

    https://www.weforum.org/agenda/2021/03/europe-digital-sovereignty.

  21. 21.

    https://www.gartner.com/en/newsroom/press-releases/2019-07-29-gartner-says-worldwide-iaas-public-cloud-services-market-grew-31point3-percent-in-2018.

  22. 22.

    https://eucoc.cloud/en/about/about-eu-cloud-coc/.

  23. 23.

    https://judiciary.house.gov/uploadedfiles/competition_in_digital_markets.pdf.

  24. 24.

    https://www.ftc.gov/news-events/press-releases/2020/12/ftc-sues-facebook-illegal-monopolization.

  25. 25.

    https://www.congress.gov/bill/117th-congress/senate-bill/225?q=%7B%22search%22%3A%5B%22Competition+and+Antitrust+Law+Enforcement+Reform+Act%22%5D%7D&r=1&s=1.

  26. 26.

    The 5th Anti-Money Laundering Directive mandates that beneficial owners are registered which is similar to requirements laid down in the French 2018 Disinformation Law during elections.

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Correspondence to Alison Harcourt .

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Harcourt, A. (2024). Deregulation and the Global Shift from Stakeholder to Private Sector Governance. In: Padovani, C., Wavre, V., Hintz, A., Goggin, G., Iosifidis, P. (eds) Global Communication Governance at the Crossroads. Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-29616-1_9

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