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Case Study of Pasirmulya Subdistrict, West Java, In-donesia as a Model for Analyzing the Development of a Tourist Village

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Digitalisation: Opportunities and Challenges for Business (ICBT 2022)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 621))

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Abstract

Rural resources can generate economic activity in rural regions. The tourism village is a sort of rural exercise with significant growth potential. West Java's Pasirmulya subdistrict features several intriguing tourist attractions, including Puntang's world-renowned coffee. This study attempts to enhance the viability and utility of rural tourism for locals. This research aims to explain the community tourist development experience. A qualitative technique using a case study methodology is used in this research. There were fifteen significant sources questioned in detail. According to the study findings, the Pasirmulya sub-district development might serve as a pilot project for a coffee tourist village based on the area's potential, with enough support and infrastructure to create a new idea for a coffee tourism village. This study is essential for locals who want to develop local goods from a tourist standpoint. This achievement is anticipated to serve as a model for other communities.

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Author information

Authors and Affiliations

  1. Tourism Destination, Faculty of Digital Communication and Hotel & Tourism, Bina Nusantara University, Jakarta, Indonesia, 11480

    Yopy Maulana

  2. Management Program, Binus Business School, Bina Nusantara University, Jakarta, Indonesia, 11480

    Dicky Hida Syahchari

  3. School of Management, Universiti Sains Malaysia, George Town, Malaysia

    Azizah Omar

Authors
  1. Yopy Maulana
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  2. Dicky Hida Syahchari
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  3. Azizah Omar
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Corresponding author

Correspondence to Dicky Hida Syahchari .

Editor information

Editors and Affiliations

  1. Northern Cyprus Campus, Middle East Technical University, Kalkanlı, Türkiye

    Bahaaeddin Alareeni

  2. College of Business and Finance, Ahlia University, Manama, Bahrain

    Allam Hamdan

  3. University College of Bahrain, Manama, Bahrain

    Reem Khamis

  4. Lebanese American University, Beirut, Lebanon

    Rim El Khoury

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Maulana, Y., Syahchari, D.H., Omar, A. (2023). Case Study of Pasirmulya Subdistrict, West Java, In-donesia as a Model for Analyzing the Development of a Tourist Village. In: Alareeni, B., Hamdan, A., Khamis, R., Khoury, R.E. (eds) Digitalisation: Opportunities and Challenges for Business. ICBT 2022. Lecture Notes in Networks and Systems, vol 621. Springer, Cham. https://doi.org/10.1007/978-3-031-26956-1_69

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  • DOI: https://doi.org/10.1007/978-3-031-26956-1_69

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-26955-4

  • Online ISBN: 978-3-031-26956-1

  • eBook Packages: EngineeringEngineering (R0)

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