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What is Stopping You from Using Mobile Payment in Oman?

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Proceedings of the 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2022)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 584))

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Abstract

Mobile payment has revolutionised the payment industry. It employs features of convenience, effectiveness and cost-saving. This study investigates why consumers do not use mobile payment as their primary payment instrument in the Sultanate of Oman. This study extends the mobile payment technology acceptance model (MTAM) with consumer behavioural factors of the theory of planned behaviour (TPB). Finding confirm the significant association of perceived value, attitude, perceived control behaviour and subjective norms with the mobile payment use intention. 308 qualified responses from the questionnaire were analysed using SEM-PLS. This study enlightens mobile payment providers to understand factors influencing mobile payment usage in a developing and multi diversity culture country such as Oman. Moreover, this study presents national and international firms working in the region with deeper clarification and understanding of the mobile payment influencing factors, which can assist in enhancing and improving the marking plans.

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Author information

Authors and Affiliations

  1. Graduate Business School, UCSI University, Kuala Lumpur, Malaysia

    Mohamed Musallam Khasib Al Rawahi, Hooi Cheng Eaw & Garry Wei Han Tan

  2. Department of Business Administration, IQRA University, Karachi, Pakistan

    Garry Wei Han Tan

Authors
  1. Mohamed Musallam Khasib Al Rawahi
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  2. Hooi Cheng Eaw
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  3. Garry Wei Han Tan
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Corresponding author

Correspondence to Mohamed Musallam Khasib Al Rawahi .

Editor information

Editors and Affiliations

  1. Universiti Teknologi Malaysia, Johor, Malaysia

    Mohammed A. Al-Sharafi

  2. The British University in Dubai, Dubai, United Arab Emirates

    Mostafa Al-Emran

  3. Al-Buraimi University College, Al Buraimi, Oman

    Mohammed Naji Al-Kabi

  4. The British University in Dubai, Dubai, United Arab Emirates

    Khaled Shaalan

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Al Rawahi, M.M.K., Eaw, H.C., Tan, G.W.H. (2023). What is Stopping You from Using Mobile Payment in Oman?. In: Al-Sharafi, M.A., Al-Emran, M., Al-Kabi, M.N., Shaalan, K. (eds) Proceedings of the 2nd International Conference on Emerging Technologies and Intelligent Systems. ICETIS 2022. Lecture Notes in Networks and Systems, vol 584. Springer, Cham. https://doi.org/10.1007/978-3-031-25274-7_3

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