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UTAUT2 Model to Explain the Adoption of Augmented Reality Technology in Education: An Empirical Study in Morocco

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Proceedings of the 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2022)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 573))

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Abstract

The use of Augmented Reality (AR) is recognized as the latest advances in technology that can serve as an educational device capable of improving learning outcomes. Previous research has found that learning through AR technology will help students understand knowledge more creatively and reach a high level of commitment to the learning system. In contrast, the acceptance behavior of AR in an educational setting has been examined by a limited amount of research. Therefore, it is necessary to understand the vitality of AR adoption to motivate learners to use this creative technology in education. In this regard, this study determined the factors of AR acceptance using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2). A total of 100 surveys were conducted. The results indicate that effort expectancy (EE), performance expectancy (PE), and social influence (SI) impact the behavioural intention (BI) to use AR-learning.

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Acknowledgements

The authors gratefully acknowledge the financial support and technical assistance provided by the Moroccan Association of Innovation and Scientific Research in Artificial Intelligence and Extended Reality, BP.154, Settat, Morocco. Without its generous support, this publication would not have been possible.

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Authors and Affiliations

  1. Artificial Intelligence and Complex Systems Engineering (AICSE), Hassan II University of Casablanca, Ecole Nationale Supérieure Des Arts Et Des Métiers, ENSAM, Casablanca, Morocco

    Mohamed Benrahal, Ali Dahane & Aziz Akhiate

  2. Industrial Engineering Department, Mohammadia School of Engineers, EMISYS: Energetic, Mechanic and Industrial Systems, Engineering 3S Research Center, Mohammed V University, Rabat, Morocco

    El Mostafa Bourhim

  3. Laboratory of Research in Management, Information and Governance, Faculty of Juridical Economic and Social Sciences Ain-Sebaa, Hassan II University of Casablanca, Route Des Chaux Et Ciments Beausite, BP 2634, Casablanca, Morocco

    Oumayma Labti

  4. Moroccan Association of Innovation and Scientific Research in Artificial Intelligence and Extended Reality, BP.154, Settat, Morocco

    El Mostafa Bourhim & Oumayma Labti

Authors
  1. Mohamed Benrahal
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  2. El Mostafa Bourhim
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  3. Ali Dahane
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  4. Oumayma Labti
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  5. Aziz Akhiate
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Corresponding author

Correspondence to Mohamed Benrahal .

Editor information

Editors and Affiliations

  1. Department of Business Analytics, Sunway University, Subang Jaya, Selangor, Malaysia

    Mohammed A. Al-Sharafi

  2. The British University in Dubai, Dubai, United Arab Emirates

    Mostafa Al-Emran

  3. Al Buraimi University College, Al Buraimi, Oman

    Mohammed Naji Al-Kabi

  4. The British University in Dubai, Dubai, United Arab Emirates

    Khaled Shaalan

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Benrahal, M., Bourhim, E.M., Dahane, A., Labti, O., Akhiate, A. (2023). UTAUT2 Model to Explain the Adoption of Augmented Reality Technology in Education: An Empirical Study in Morocco. In: Al-Sharafi, M.A., Al-Emran, M., Al-Kabi, M.N., Shaalan, K. (eds) Proceedings of the 2nd International Conference on Emerging Technologies and Intelligent Systems . ICETIS 2022. Lecture Notes in Networks and Systems, vol 573. Springer, Cham. https://doi.org/10.1007/978-3-031-20429-6_45

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