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Role of Social Media Digital Platforms in Empowering and Establishing Digital Enterprises for Women

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Freedom and Social Inclusion in a Connected World (ICT4D 2022)

Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 657))

Abstract

This research investigates how the role of social media digital platforms in enabling female digital entrepreneurship in the context of Pakistan. It explores the cultural and social factors that enable or disable women digital entrepreneurs and how digital platforms can facilitate women digital entrepreneurs by addressing these challenges. A qualitative interpretive approach has been used for this research. Extensive interviews with female digital entrepreneurs from Pakistan have been conducted. This article aims to extend prior knowledge of female digital entrepreneurship and interaction with social networking digital platforms since there is limited research. The findings propose two themes out of the research, the first being digital platforms addressing the challenges of time, location, and process of doing business for women, and the second is digital platforms breaking cultural barriers and empowering women. The findings concluded that digital platforms such as social networking sites are enabling more female entrepreneurs overall. Therefore, this paper contributes to the empirical studies on this subject and caters to a contextual research question that will make it original and resourceful.

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Author information

Authors and Affiliations

  1. NUST, Islamabad, Pakistan

    Sana Hafeez Shah & Fareesa Malik

Authors
  1. Sana Hafeez Shah
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  2. Fareesa Malik
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Corresponding author

Correspondence to Sana Hafeez Shah .

Editor information

Editors and Affiliations

  1. Royal Holloway University of London, Egham, UK

    Yingqin Zheng

  2. The University of Sheffield, Sheffield, UK

    Pamela Abbott

  3. ESAN University, Lima, Peru

    Jose Antonio Robles-Flores

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Shah, S.H., Malik, F. (2022). Role of Social Media Digital Platforms in Empowering and Establishing Digital Enterprises for Women. In: Zheng, Y., Abbott, P., Robles-Flores, J.A. (eds) Freedom and Social Inclusion in a Connected World. ICT4D 2022. IFIP Advances in Information and Communication Technology, vol 657. Springer, Cham. https://doi.org/10.1007/978-3-031-19429-0_3

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  • DOI: https://doi.org/10.1007/978-3-031-19429-0_3

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-19428-3

  • Online ISBN: 978-3-031-19429-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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