Skip to main content
SpringerLink
Log in

Relationship Between Narcissism, Self-esteem and Youth Consumption Behavior

  • Chapter
  • First Online:
Emotional Artificial Intelligence and Metaverse

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1067))

  • 819 Accesses

Abstract

The purpose of this study is to confirm the effect of youths’ narcissism and self-esteem on compensatory consumption behavior. To this end, a survey was conducted on 550 youths living in Seoul and Gyeonggi-do, Korea, and 528 data were used for analysis. The results of the study are as follows. First, the narcissism of youths who participated in this study was 3.13 points, the self-esteem was 3.48 points, and the compensatory consumption behavior was 3.14 points. Second, as a result of regression analysis, narcissism and self-esteem had a statistically significant effect on youths’ compensatory consumption behavior. Third, as a result of confirming the effects of demographic and social background variables, self-esteem, self-directed narcissism, and others’ dependent narcissism on rational consumption behavior through hierarchical regression analysis, self-esteem and self-directed narcissism had a significant effect on rational consumption behavior. Finally, as a result of confirming the effect of related variables on irrational consumption behavior, it was confirmed that the dependent narcissism of others had an effect on irrational consumption behavior. Through these research results, the significance and limitations of this study were presented and discussions for subsequent studies were presented.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 139.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 179.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 179.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. C. Lasch, The Culture of Narcissism: American Life in an Age of Diminishing Expectations. WW Norton & Company (2018)

    Google Scholar 

  2. S.J. Han, Overt and Covert Self-Relevant Cognition of Narcissists. Seoul University, The master thesis (1999)

    Google Scholar 

  3. J.D. Foster, W.K. Campbell, J.M. Twenge, Individual differences in narcissism: inflated self-views across the lifespan and around the world. J. Res. Pers. 37(6), 469–486 (2003)

    Google Scholar 

  4. E.H. Erikson, Insight and Responsibility: Lectures on the Ethical Implication of Psychoanalytic Insight (W. W. Norton, New York, 1964)

    Google Scholar 

  5. D. Elkind, Egocentrism in adolescence. Child Dev. 38, 1025–1034 (1967)

    Article  Google Scholar 

  6. S.Y. Lee, M.S. Yoo, Relationships of self-esteem and narcissism with aggression among Korean adolescents. Study Youth Stud. 17(7), 101–128 (2010)

    Google Scholar 

  7. P. Wink, Two faces of narcissism. Personal. Process. Individ. Differ. 61(4), 590–597 (1991)

    MathSciNet  Google Scholar 

  8. F. Rhodewalt, C. Morf, On self-aggrandizement and anger: a temporal analysis of narcissism and affective reactions to success and failure. J. Pers. Soc. Psychol. 74(3), 672–685 (1998)

    Article  Google Scholar 

  9. S.M Kwon, S.J Han, Narcissistic personality disorder. (Hakjisa, Seoul, 2000)

    Google Scholar 

  10. S.H. Lee, The Effect of the Self- Regulated Learning Strategies on the Elementary School Students's Creativity and Academic Achievement Education, Daegu University. The master thesis (2006)

    Google Scholar 

  11. Y.H. Cha, The Effect of the Self-Regulated Learning Strategies on the Elementary School Students’s Creativity and Academic Achievement. Graduate School of Education, Daegu University, The master thesis (2009)

    Google Scholar 

  12. K. Caplovitz, The origins of social emotions and self-regulation in a low income group. Cogn. Emot. 19(7), 953–979 (1968)

    Article  Google Scholar 

  13. G. Scherhorn, The addictive trait in buying behaviour. J. Consum. Policy 1(13), 33–51 (1990)

    Article  Google Scholar 

  14. G.S. Lee, A study on the influencing factors of Korean society’s exaggerating consumption tendency. Jangan Univ. Soc. Sci. Res. 11, 251–268 (2002)

    Google Scholar 

  15. M. Rosenberg, Society and Adolescent Self-Images (Princeton University Press, Princeton, NJ, 1965)

    Book  Google Scholar 

  16. S.Y. Kim, S.Y. Lim, H.M. Choi, The relationship among stress in clinical practice, depression and self-esteem in nursing college students. J. Converg. Cult. Technol. 1(4), 59–64 (2015)

    Article  Google Scholar 

  17. S. Coopersmith, The Antecedents of Self-Esteem (W. H. Freeman, San Francisco, 1967)

    Google Scholar 

  18. I.S. Song, Compensatory buying behavior of urban female consumers. J. Life Sci. Res. 3(1), 5–25 (1993)

    Google Scholar 

  19. D.Y Kwon, A Study on Compensatory Consumption of the Baby-boom and the Echo Generations, Seoul National University master's thesis (2016)

    Google Scholar 

  20. J.M. Twenge, W.K. Campbell, The Narcissism Epidemic: Living in the Age of Entitlement. (Free Press, New York, NY, US, 2009). [Google Scholar]

    Google Scholar 

  21. C.R. Newsom, R.P. Archer, S. Trumbetta , Gottesman II. Changes in adolescent response patterns on the MMPI/MMPI-A across four decades. J. Personal. Assess. 81(1), 74–84 (2003)

    Google Scholar 

  22. C.C. Morf, F. Rhodwalt, Unraveling the paradoxes of narcissism: a dynamic self-regulatory processing model. Psychol. Inq. 12, 177–196 (2001)

    Article  Google Scholar 

  23. American Psychiatric Association, in Diagnostic and Statistical Manual of Mental Disorders, 4th edn. (1994)

    Google Scholar 

  24. H. Kohut, The Analysis of the Self (International Universities Press, New York, 1971)

    Google Scholar 

  25. G. John, R. Elsa, E. Lauren E, Narcissistic personalities in DSM III Comprehensive Psychiatry 23(5), 409–420 (1982)

    Google Scholar 

  26. R. Stolorow, On the phenomenology of anger and hate. Am. J. Psychoanal. 32, 218–220 (1972)

    Article  Google Scholar 

  27. T. Millon, Disorders of Personality (Wiley, New York, 1981)

    Google Scholar 

  28. J.F. Masterson, The Narcissistic and Borderline Disorders (Brunner & Mazel, New York, 1985)

    Google Scholar 

  29. S.E. Park, Self-evaluation and attributional style of overt-covert narcissists. Seoou National University (2004)

    Google Scholar 

  30. E. Bleiberg, Normal and pathological narcissism in adolescence. Am. J. Psychother. 48(1), 30–51 (1994)

    Article  Google Scholar 

  31. H. Cai, V.S.Y. Kwan, C.A. Sedikides, sociocultural approach to narcissism: the case of modern China. Eur. J. Pers. 26(5), 529–535 (2012)

    Article  Google Scholar 

  32. F.S. Stinson, D.A. Dawson, R.B. Goldstein, S.P. Chou, B. Huang, S.M. Smith et al., Prevalence, correlates, disability, and comorbidity of DSM-IV narcissistic personality disorder: results from the wave 2 national epidemiologic survey on alcohol and related conditions. J. Clin. Psychiatry 69(7), 1033–1045 (2008)

    Article  Google Scholar 

  33. T.J. Trull, S. Jahng, R.L. Tomko, P.K. Wood, K.J. Sher, Revised NESARC personality disorder diagnoses: gender, prevalence, and comorbidity with substance dependence disorders. J. Pers. Disord. 24(4), 412–426 (2010)

    Article  Google Scholar 

  34. M.R. Leary, J.P. Tangney, Handbook of Self and Identity. Guilford Press (2003)

    Google Scholar 

  35. J.H. Hwang, The Influence of Teenager's Covert Narcissism on Peer Relationship. Sookmyung Women’s University. The master thesis (2003)

    Google Scholar 

  36. J.V. Gilmore, The Productive Personality. Albion-Pub. Company (1974)

    Google Scholar 

  37. B.M. Newman, P.R. Newman, Development Through Life. The Dorsey Press (1983)

    Google Scholar 

  38. J. Brownfain, Stability of the self-concept as a dimension of personality. J. Abnorm. Soc. Psychol. 47, 596–606 (1952)

    Article  Google Scholar 

  39. G. Sunil, Analysis of self system and meaning of life among youth. Int. J. Res. Modern. 3(2), 24–37 (1968)

    Google Scholar 

  40. J.A. Rawls, Theory of Justice. (Belknap Press/Harvard University Press, 1971)

    Google Scholar 

  41. N. Branden, What Is Self-Esteem? 1st, Asker/Oslo, Norway, August 9 (1990)

    Google Scholar 

  42. R.L. Morre, G.P. Moschis, An Analysis of the Acquisition of Some 12(2), 277–291 (1978)

    Google Scholar 

  43. U. Orth, J. Maes, M. Schmitt, Self-esteem development across the life span: a longitudinal study with a large sample from Germany. Dev Psychol. 51(2), 248–259 (2015)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Dept of Youth Coaching and Counseling, Korea Soongsil Cyber University, Seoul, South Korea

    Jin Hee Son

Authors
  1. Jin Hee Son
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Jin Hee Son .

Editor information

Editors and Affiliations

  1. ACIS International Headquarters, Mount Pleasant, MI, USA

    Roger Lee

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Son, J.H. (2023). Relationship Between Narcissism, Self-esteem and Youth Consumption Behavior. In: Lee, R. (eds) Emotional Artificial Intelligence and Metaverse. Studies in Computational Intelligence, vol 1067. Springer, Cham. https://doi.org/10.1007/978-3-031-16485-9_9

Download citation

Publish with us

Policies and ethics

Search

Navigation