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Marketing Influence on Body Image Perception: A Bioethical Perspective

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Dermatology in Public Health Environments

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Abstract

There has been a steady increase in the search for aesthetic-related procedures in the medical field. New cosmetic techniques and products have been developed, and there has been an increasing number of healthcare facilities providing aesthetic procedures. Aesthetic surgery and other cosmetic procedures have become highly popular lately. Such phenomenon shows that there is social pressure against aging, leading people to try to achieve universal beauty standards. The purpose of bioethics is to analyze and discuss the application of new values based on scientific development. The media can establish and reinforce the standards of a perfect body. This concept is stimulated by different social influences, with media outlets being the most powerful and widespread of these influences. Social media and contemporary digital technologies are the field where body image concepts are created, disseminated, and transformed into strong beliefs. As a result, body image disorders are increasingly common, affecting both men and women at different ages and from different sociocultural groups.

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Authors and Affiliations

  1. Department of Preventive Dentistry, School of Dentistry, Pontifical Catholic University of Rio Grande do Sul, Porto Alegre, Brazil

    João Batista Blessmann Weber

  2. Biomedical Gerontology Program of School of Medicine, Pontifical Catholic University of Rio Grande do Sul, Porto Alegre, Brazil

    Daiane Oliveira Hausen

  3. Department of the Psychology Graduate Program, Pontifical Catholic University of Rio Grande do Sul, Porto Alegre, Brazil

    Tatiana Quarti Irigaray

Authors
  1. João Batista Blessmann Weber
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  2. Daiane Oliveira Hausen
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  3. Tatiana Quarti Irigaray
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Corresponding author

Correspondence to João Batista Blessmann Weber .

Editor information

Editors and Affiliations

  1. Dermatology Service, Federal University of Rio Grande do Sul/HCPA, Porto Alegre, Rio Grande do Sul, Brazil

    Renan Rangel Bonamigo

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Weber, J.B.B., Hausen, D.O., Irigaray, T.Q. (2023). Marketing Influence on Body Image Perception: A Bioethical Perspective. In: Rangel Bonamigo, R. (eds) Dermatology in Public Health Environments. Springer, Cham. https://doi.org/10.1007/978-3-031-13505-7_60

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  • DOI: https://doi.org/10.1007/978-3-031-13505-7_60

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-13504-0

  • Online ISBN: 978-3-031-13505-7

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