Abstract
Society 5.0 is a design where humans live side by side with technology. This design has accelerated implementation in the midst of the COVID-19 pandemic, including in the behavior of buying one of tourism industry, i.e., food and or beverage business. Food and beverages business offered their services in vary platform. One of which is in the form of application-based platform food and beverage service providers. Many factors influence purchasing behavior during the pandemic, and it is believed to have an effect on perceived severity. However, there is still a research gap regarding the effect of perceived severity on purchasing behavior. Therefore, this study aims to evaluate the effect of perceived severity along with several other variables, hygiene awareness, quality, and interface on attitudes and shopping behavior in the community 5.0. The method used is quantitative analysis with Partial Least Square-Structural Equation Modeling. Using 112 samples collected through a questionnaire of the second semester of 2021 in Indonesia, this study found that perceived severity along with several other variables, hygiene awareness, quality, and interface effect the shopping attitudes and behavior in the community 5.0.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
APJII, A.P.J.I.I.: Survei Pengguna Internet APJII 2019-Q2 2020: Ada Kenaikan 25,5 Juta Pengguna Internet Baru di RI. https://apjii.or.id/content/read/104/503/BULETIN-APJII-EDISI-74---November-2020 (2020)
Fajriyati, I., et al.: Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction. Heliyon. 6, 6 (2020). https://doi.org/10.1016/j.heliyon.2020.e04324
Foresti, R., et al.: Smart society and artificial intelligence: Big Data scheduling and the global standard method applied to smart maintenance. Engineering 6(7), 835–846 (2020). https://doi.org/10.1016/j.eng.2019.11.014
Kaur, P., et al.: The value proposition of food delivery apps from the perspective of theory of consumption value. Int. J. Contemp. Hosp. Manag. 33(4), 1129–1159 (2020). https://doi.org/10.1108/IJCHM-05-2020-0477
Latan, H.: Model Persamaan Struktural: Teori dan Implementasi AMOS 21.0. ALFABETA, Bandung (2013)
Latan, H., Ghozali, I.: Partial least square: Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 2.0 M3. Badan Penerbit Universitas Dipenogoro, Semarang (2012)
Li, J.-B., et al.: Self-control moderates the association between perceived severity of Coronavirus Disease 2019 (COVID-19) and mental health problems among the Chinese public. Int. J. Environ. Res. Public Heal. 17(13), 4820 (2020). https://doi.org/10.1159/000513546
Mokhtarian, P.L., Ory, D.T.: Structural equations models. Int. Encycl. Hum. Geogr., 10–17 (2009). https://doi.org/10.1016/B978-008044910-4.00541-1
Nagy, K., Hajrizi, E.: Building pillars for adapting society 5.0 in post-conflict countries. IFAC-PapersOnLine 52(25), 40–45 (2019). https://doi.org/10.1016/j.ifacol.2019.12.443
Putranto, W.P.A., Larasaty, P., Kurniasih, A., Pratiwi, A.I., Saputri, V.G., Meilianingsih, T.: Hasil Survei Sosial Demografi Dampak Covid-19 2020. Badan Pusat Statistik (2020). https://doi.org/10.16309/j.cnki.issn.1007-1776.2003.03.004
Republik Indonesia: Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan. Kementrian Kebudayaan dan Pariwisata, Jakarta (2009)
Sharma, R., et al.: Over-ordering and food waste: the use of food delivery apps during a pandemic. Int. J. Hosp. Manag. 96(April), 102977 (2021). https://doi.org/10.1016/j.ijhm.2021.102977
Sugiono, S.: Digital content industry in society 5.0 perspective. J. Ilmu Pengetah. dan Teknol. Komun. 22(2), 175–191 (2020)
Sugiyono: Metode Penelitian Kuantitatif. ALFABETA, Bandung (2018)
Susanti, I.: 58% Masyarakat Indonesia Beli Makanan Siap Santap Lewat Aplikasi Smartphone. https://ekbis.sindonews.com/berita/1441214/34/58-masyarakat-indonesia-beli-makanan-siap-santap-lewat-aplikasi-smartphone (2019)
Talwar, S., et al.: Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study. J. Bus. Res. 131(April), 25–39 (2021). https://doi.org/10.1016/j.jbusres.2021.03.049
Talwar, S., et al.: Why do people purchase from online travel agencies (OTAs)? A consumption values perspective. Int. J. Hosp. Manag. 88(Feb), 102534 (2020). https://doi.org/10.1016/j.ijhm.2020.102534
Thomas, V.F.: Nielsen: 58% Masyarakat Pesan Makanan via Aplikasi Pesan-Antar. https://tirto.id/nielsen-58-masyarakat-pesan-makanan-via-aplikasi-pesan-antar-eil7 (2019)
Triwijanarkao, R.: Riset: 58% Konsumen Pesan Makanan Via Aplikasi Online. https://www.marketeers.com/58-konsumen-pesan-makanan-via-aplikasi-online/ (2019)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Putri, D.R. et al. (2023). Consumer Perceived Severity and Application Based Platform Purchase Behavior Amid COVID 19 in Society 5.0. In: Hamdan, A., Shoaib, H.M., Alareeni, B., Hamdan, R. (eds) The Implementation of Smart Technologies for Business Success and Sustainability. Studies in Systems, Decision and Control, vol 216. Springer, Cham. https://doi.org/10.1007/978-3-031-10212-7_80
Download citation
DOI: https://doi.org/10.1007/978-3-031-10212-7_80
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-10211-0
Online ISBN: 978-3-031-10212-7
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)