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FinTech Adoption in Jordan: Extending UTAUT2 with eWOM and COVID-19 Perceived Risk

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The Implementation of Smart Technologies for Business Success and Sustainability

Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 216))

Abstract

One of the most significant problems that communities face during times of crisis is gaining access to financial services. Over the last few decades, rapid developments in financial technology have significantly changed both people’s lives and business practices especially in the emergency circumstances. This research examines the role of FinTech applications in building resilience during the COVID-19 pandemic. The research attempts to empirically examines factors affecting Jordanian users’ intention to use FinTech applications by developing a conceptual model as an extension of UTAUT2 with: COVID-19 perceived risk and eWOM as predicted constructs, both of which the study expect to increase FinTech adoption among Jordanians. As a result, the current paper develops a model for FinTech adoption in Jordan.

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Author information

Authors and Affiliations

  1. Mutah University, Al-Karak, Jordan

    Ali Aljaafreh, Nour Qatawneh, Rehan Awad, Hassan Alamro & Sulaiman Ma’aitah

Authors
  1. Ali Aljaafreh
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  2. Nour Qatawneh
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  3. Rehan Awad
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  4. Hassan Alamro
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  5. Sulaiman Ma’aitah
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Corresponding author

Correspondence to Ali Aljaafreh .

Editor information

Editors and Affiliations

  1. Ahlia University, Manama, Bahrain

    Allam Hamdan

  2. The University of Business and Technology, Jeddah, Saudi Arabia

    Haneen Mohammad Shoaib

  3. Northern Cyprus Campus, Middle East Technical University, Kalkanlı, Turkey

    Bahaaeddin Alareeni

  4. University College of Bahrain, Manama, Bahrain

    Reem Hamdan

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Aljaafreh, A., Qatawneh, N., Awad, R., Alamro, H., Ma’aitah, S. (2023). FinTech Adoption in Jordan: Extending UTAUT2 with eWOM and COVID-19 Perceived Risk. In: Hamdan, A., Shoaib, H.M., Alareeni, B., Hamdan, R. (eds) The Implementation of Smart Technologies for Business Success and Sustainability. Studies in Systems, Decision and Control, vol 216. Springer, Cham. https://doi.org/10.1007/978-3-031-10212-7_8

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