Abstract
By the rising of information technology tools, all business companies have their own website, but most of them only use it as advertisement tools or news tools. However, web analytics are designed to change that and help entrepreneurs in gathering useful data from their websites. The aim of this research is to investigate the concept of web analytics in Algeria. This chapter shows that data analytics is extremely important to the Algerian companies because it helps them to optimize their marketing campaigns. When it comes to measuring the success of a marketing campaign and determining which campaigns are most effective, Google provides an easy-to-use tool that generates a unique tracking code (URL) for any link to a website.
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Notes
- 1.
Cao Truong, Hoang Phuong Nguyen Thi and Huyen Trang, Web analytics tools and benefits for enterprise. Lahti University of Applied Sciences Degree programme in Business Information Technology (2017), Bachelor’s Thesis in Business Information Technology, 79 pages.
- 2.
Guangzhi Zheng and Svetlana Peltsverger (2015), Web Analytics Overview, Encyclopedia of Information Science and Technology, Third Edition, IGI, p. 2
- 3.
Tutorials Point (I) p. 2, 2015, www.tutorialsPoint.com
- 4.
Ivan Bekavac and Daniela Garbin Praničević. (2015), Web analytics tools and web metrics tools: An overview and comparative analysis, Croatian Operational Research Review, CRORR 6374.
- 5.
Ivan Bekavac and Daniela Garbin Praničević, Opcit, p. 375.
- 6.
Nabil Alghalith (2015), Web Analytics: Enhancing Customer Relationship Management, Journal of Strategic Innovation and Sustainability Vol. 10(2), p. 12.
- 7.
Cao Truong, Hoang Phuong Nguyen Thi. Opcit, p. 79.
- 8.
Ivan Bekavac and Daniela Garbin Praničević, Opcit, p. 376.
- 9.
- 10.
U. Padma Jyothi, Sridevi Bonthu and B. V. Prasanthi. (2017), A Study on Raise of Web Analytics and its Benefits, International Journal of Computer Sciences and Engineering Vol. 5(10), p. 61
- 11.
Suraj Chande, Google Analytics – Case study, January 2015, https://www.researchgate.net/publication/271447580.
- 12.
Shadrack Katuu. (2018) Using Web Analytics to Assess Traffic to the Mandela Portal: The Case of African Countries, NEW REVIEW OF INFORMATION NETWORKING, VOL. 23, NO. 1–2, p. 8.
- 13.
Nabil Alghalith, Web Analytics: Enhancing Customer Relationship Management, http://www.na-businesspress.com/JSIS/AlghalithN_Web10_2_.pdf , acceded 09/24/2020. p. 3.
- 14.
Cao Truong, Hoang Phuong Nguyen Thi and Huyen Trang, opcit p. 79.
References
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Katuu, S.: Using web analytics to assess traffic to the Mandela portal: the case of African countries. New Rev. Inf. Netw. 23, 1–2 (2018)
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Bouguesri, S., Mana, F. (2022). Web Analytics: Definition and Reality in Algeria. In: Sedkaoui, S., Khelfaoui, M., Benaichouba, R., Mohammed Belkebir, K. (eds) International Conference on Managing Business Through Web Analytics . Springer, Cham. https://doi.org/10.1007/978-3-031-06971-0_2
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