Abstract
Luxury and designer-led fashion brands are increasingly desired in the extensively growing second-hand market. Thus, one would expect that luxury fashion brands would be eager to engage in the second-hand market to control their brand’s image, make profits and enhance sustainability perception. Yet, this is not always the case. This chapter examines the second-hand market from brands’ perspectives and sheds light on what kinds of opportunities the second-hand market could bring for luxury- and designer-led fashion brands, and what they perceive as the current hindrances to develop the resale business under the brand.
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Turunen, L.L.M., Henninger, C.E. (2022). The Hidden Value of Second-Hand Luxury: Exploring the Levels of Second-Hand Integration as Part of a Luxury Brand’s Strategy. In: Henninger, C.E., Athwal, N.K. (eds) Sustainable Luxury . Palgrave Advances in Luxury. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-06928-4_2
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