Looking Beyond the Frontiers of Conventional International Business Research: Exploring Opportunities and Making a (Small, But Real) Difference

Abstract

This chapter provides rationale for embarking on an initiative to broaden the intellectual domain of International Business—a discipline with its distinct metaphor—that has influenced narratives in other business disciplines and, as a result, unmistakably grown in its academic stature. Much has changed in the world even over the last five years. It promises to keep changing at least for the foreseeable future. Issues and phenomena previously thought to be beyond the domain of mainstream International Business now are widely accepted as being an integral part of it. The 20 chapters in this volume, all crafted by devoted scholars, expertly unpack the opportunities in integrating these ‘On the radar’ themes by reimagining a bold agenda for all who are passionate about making a real difference about how we think and what we (should) do.

The woods are lovely, dark and deep,

But I have promises to keep,

And miles to go before I sleep,

And miles to go before I sleep.

—Robert Frost