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Americanisation in Reverse? Hollywood Films, International Influences, and US Audiences, 1946–1965

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Towards a Comparative Economic History of Cinema, 1930–1970

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Abstract

This chapter focuses attention on the USA in the post-war decades. The period witnessed a dramatic decline in total cinema admissions and a shift in the composition and behaviour of audiences. These changes helped trigger a wider industrial upheaval which has been much discussed in academic literature. The chapter argues that an important feature of Hollywood’s response to these changes involved the production of films with a distinctively international character. As international markets became increasingly important for US filmmakers, a key challenge for the industry was the creation of hit films that could appeal to international and domestic audiences alike. By combining evidence from new and existing datasets, I show how internationally themed pictures became increasingly prominent at the US box-office as the period progressed.

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Notes

  1. 1.

    Waterman (2005).

  2. 2.

    Wasko (2012), Hall (2012).

  3. 3.

    Conant (1976).

  4. 4.

    Maltby (2003, p. 22).

  5. 5.

    Sedgwick (2002).

  6. 6.

    Sedgwick (2002, p. 685).

  7. 7.

    Glancy (2006), Stokes and Maltby (2004).

  8. 8.

    Goldman (1984).

  9. 9.

    Sedgwick (2002).

  10. 10.

    Caves (2000), De Vany (2004).

  11. 11.

    Storper and Chistopherson (1987), Storper (1989), Scott (2005).

  12. 12.

    Gomery (1986).

  13. 13.

    Staiger (2012, p. 331).

  14. 14.

    Sedgwick (2002).

  15. 15.

    See also Miskell (2020).

  16. 16.

    Quoted in Sedgwick (2002, p. 678).

  17. 17.

    Casper (2007).

  18. 18.

    Bordwell et al. (1985, p. 364).

  19. 19.

    Belton (2012, pp. 355–356).

  20. 20.

    Hall (2012).

  21. 21.

    Maltby (2003).

  22. 22.

    Miskell and Nicoli (2016).

  23. 23.

    Thompson (1985), Miskell (2020).

  24. 24.

    Miskell and Li (2014).

  25. 25.

    Miskell (2016), Miskell and Li (2014).

  26. 26.

    Stubbs (2019).

  27. 27.

    Sedgwick (2002).

  28. 28.

    Quoted in Belton (2012, p. 356).

  29. 29.

    Miskell (2016).

  30. 30.

    De Vany (2004, pp. 1–6).

  31. 31.

    Thompson (2017, p. 284).

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Miskell, P. (2022). Americanisation in Reverse? Hollywood Films, International Influences, and US Audiences, 1946–1965. In: Sedgwick, J. (eds) Towards a Comparative Economic History of Cinema, 1930–1970. Frontiers in Economic History . Springer, Cham. https://doi.org/10.1007/978-3-031-05770-0_12

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