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The DA VINCI Model for the Creative Thinking Process

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Homo Creativus

Part of the book series: Creativity in the Twenty First Century ((CTFC))

Abstract

In this Chapter, the DA VINCI model for the creative process is introduced. The model is based on five mental states, that form DA VINCI as an acronym: DAV (Drive: Attention and Volition), I (Information), N (Novelty generation), C (Creativity estimation), I (Implementation). The DA VINCI model is dynamic and descends from the dynamic definition of creativity, encompassing the concepts of potential originality and effectiveness and of creativity estimation. The I, N, and C mental states encompass both a convergent and a divergent modality. This allows the introduction of the two most important peculiarities of the DA VINCI model: Inspiration, in the form of information that a priori would appear to be irrelevant, and divergent Creativity estimation, that allows the actor to explore alternative worlds for the extraction of value, enabling serendipitous findings. The DA VINCI model is shown to be compatible with other models for the creative process (i.e., Wallas, Mumford, Geneplore models), but to add important new elements with respect to these. The DA VINCI model includes many different creativity styles, allowing any mixture of two extreme styles: the problem solver and the free explorer. Finally, the DA VINCI model offers answers to the fundamental question of what distinguishes a creative process from any other cognitive process not leading to creative outcomes.

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Author information

Authors and Affiliations

  1. University of Bologna, DEI, Viale Risorgimento 2, 40136, Bologna, Italy

    Giovanni Emanuele Corazza

  2. Université Paris Cité and Univ. Gustave Eiffel, LaPEA, 92100, Boulogne-Billancourt, France

    Giovanni Emanuele Corazza

  3. Department of Life Sciences, University of Trieste, Trieste, Italy

    Sergio Agnoli

  4. Marconi Institute for Creativity, Bologna, Italy

    Giovanni Emanuele Corazza & Sergio Agnoli

Authors
  1. Giovanni Emanuele Corazza
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  2. Sergio Agnoli
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Correspondence to Giovanni Emanuele Corazza .

Editor information

Editors and Affiliations

  1. LaPEA, Université de Paris, Boulogne-Billancourt, France

    Todd Lubart

  2. LaPEA, Université de Paris, Boulogne-Billancourt, France

    Marion Botella

  3. LaPEA, Université de Paris, Boulogne-Billancourt, France

    Samira Bourgeois -Bougrine

  4. LaPEA, Université de Paris, Boulogne-Billancourt, France

    Xavier Caroff

  5. LaPEA, Université de Paris, Boulogne-Billancourt, France

    Jerome Guegan

  6. LaPEA, Université de Paris, Boulogne-Billancourt, France

    Christophe Mouchiroud

  7. LaPEA, Université de Paris, Boulogne-Billancourt, France

    Julien Nelson

  8. LaPEA, Université de Paris, Boulogne-Billancourt, France

    Franck Zenasni

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Corazza, G.E., Agnoli, S. (2022). The DA VINCI Model for the Creative Thinking Process. In: Lubart, T., et al. Homo Creativus. Creativity in the Twenty First Century. Springer, Cham. https://doi.org/10.1007/978-3-030-99674-1_4

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