Abstract
This study illustrates the effectiveness of logo design and corporate visual identities in documenting architectural and cultural heritage. The research presents five case studies of Saudi institutions that use elements and symbols inspired by the heritage of cities in Saudi Arabia through their logos and visual identities. This descriptive research is based on observation and content analysis, examining samples and analysing the elements that define heritage to reveal their nature and how to establish an indirect connection between a recipient and a city. It also studies the chromatic relationship between cities and the colour schemes used by designers. The results of this research reveal the effectiveness of corporate identities in preserving the characteristics of Saudi cities and the nature of the elements used in documenting the architectural and cultural heritage of each city. Also discussed is the important role of tangible products in promoting a place and its heritage.
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Erqsous, R. (2022). Logos and Visual Identities in Documenting Architectural and Cultural Heritage and Preserving the Attributes of Saudi Cities. In: Mohareb, N., Cardaci, A., Maruthaveeran, S., Cavalagli, N. (eds) Cities’ Identity Through Architecture and Arts. Advances in Science, Technology & Innovation. Springer, Cham. https://doi.org/10.1007/978-3-030-99480-8_9
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