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Application of the Experiential Value Scale in Online Booking Conditions: Are There Consumer Demographic Characteristic Differences?

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Advances in Quantitative Economic Research (ICOAE 2021)

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

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Abstract

Purchasing goods online constitute an ever-increasing trend in consumer behavior. In this way, the experience that a business offers its customers when they want to acquire services or products through an online platform is of particular interest to them. Experiential value is regarded as a precondition for customer loyalty and buyer satisfaction when considering the circumstances in which goods or services are purchased. The present study introduces research findings that explore whether there is consumer characteristics (education level and area of residence) differentiation with respect to the elements of experiential values when it comes to booking accommodation online. A sample (N = 1540) of individuals between the ages of 18–68 – all users of online booking sites – were obtained using quantitative research through a method of nonprobability sampling. Data were examined by descriptive statistics, factor, reliability analysis, One-way ANOVA test for hypothesis testing, as well as multiple comparisons of means. On the basis of the outcomes of the study, specific marketing proposals relating to e-booking websites are submitted as part of this paper.

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Authors and Affiliations

  1. Dept. of Communication and Media Studies, National and Kapodistrian University of Athens, Athens, Greece

    Aikaterini Stavrianea

  2. Dept. of Management Science and Technology, School of Business and Economics, International Hellenic University, Kavala, Greece

    Irene (Eirini) Kamenidou, Spyridon Mamalis & Ifigeneia Mylona

Authors
  1. Aikaterini Stavrianea
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  2. Irene (Eirini) Kamenidou
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  3. Spyridon Mamalis
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  4. Ifigeneia Mylona
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Correspondence to Aikaterini Stavrianea .

Editor information

Editors and Affiliations

  1. Department of Economics, University of Western Macedonia, Kastoria, Greece

    Nicholas Tsounis

  2. Department of Economics, University of Western Macedonia, Kastoria, Greece

    Aspasia Vlachvei

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Stavrianea, A., (Eirini) Kamenidou, I., Mamalis, S., Mylona, I. (2022). Application of the Experiential Value Scale in Online Booking Conditions: Are There Consumer Demographic Characteristic Differences?. In: Tsounis, N., Vlachvei, A. (eds) Advances in Quantitative Economic Research. ICOAE 2021. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-98179-2_15

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