Abstract
This article aimed to investigate the use of strategic tools and their effects on the performance of a microenterprise in the food sector, in the city of Araxá-MG. An exploratory research was carried out through a single case study, using semi-structured interviews as a data collection technique. The results show that a proactive, systemic, and educated manager can make a difference in his area of expertise, and with teamwork, the company can “talk” to both internal and external customers, as well as to competitors and suppliers. Your business, where you operate and where you want to go. A company that learns can also teach, grow, and become a reference in the market using strategies applied in the segment in which it operates.
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de Lima, W.C. (2022). Strategy as a Tool for Management and Organizational Performance: Case Study in a Microenterprise—Araxá-MG. In: Leitão, J., Ratten, V., Braga, V. (eds) Latin American and Iberian Entrepreneurship. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-97699-6_10
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DOI: https://doi.org/10.1007/978-3-030-97699-6_10
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