Abstract
Quality management is fundamental for every company, organization or business. At present, there is profound technological homogenization as a result of the internationalization of development, which makes quality in products or services what distinguishes then from one another, separates them and positions them within the market. That is why it should be used as tool for the organization, taking advantage of it as a resource that generates advantages. This work covers quality management focused on the perception of it in the hotel Roc Presidente services. Concerning its main weaknesses, from two points of view, internal and external clients, which allows to obtain conclusions that contribute to the improvement of all the services offered. With this image that this installation projects in the market and deepens its development is deepened.
Project supported by “Red Iberoamericano para la Competitividad, Innovación y Desarrollo” (REDCID), project number 616RT0515, in “Programa Iberoamericano de Ciencia y Tecnología para el Desarrollo” (CYTED).
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Molina, T.Z., Rodríguez, J.M.P., Salgueiro, O.M. (2022). Customer Satisfaction at the Roc Presidente Hotel. In: Gil-Lafuente, A.M., Boria, J., Torres, A., Merigó, J.M., Kacprzyk, J. (eds) Computational and Decision Methods in Economics and Business. REDCID 2019. Lecture Notes in Networks and Systems, vol 388. Springer, Cham. https://doi.org/10.1007/978-3-030-93787-4_9
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DOI: https://doi.org/10.1007/978-3-030-93787-4_9
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