Abstract
The paper proposes the prerequisites for the formation of a new business model based on the ecosystem. The purpose of the study is to substantiate the positive and negative aspects in accordance with the principles of ecosystem functioning. The theoretical basis of the study is considering the essence of a new business trend by grouping the main elements, defining the main functions of each block. The practical basis of the study is the current state of information equipment of the country’s population, the growth rate of the remote service level, as well as the study of the experience of the industry leader PJSC Sberbank. On the basis of the data obtained, positive aspects of activity on the ecosystem scale are formed; risks and barriers in terms of reducing the level of competition in the banking services market are identified.
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Savelyeva, N.K., Timkina, T.A. (2022). Business Ecosystem: Opportunities and Threats. In: Popkova, E.G., Sergi, B.S. (eds) Geo-Economy of the Future. Springer, Cham. https://doi.org/10.1007/978-3-030-92303-7_79
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