Abstract
What is a virtual tour? Is a virtual tour the same as an online guided tour? When museums throughout Europe were closed during the lockdown they tried to offer their public digital experiences. This paper will analyse four cases (in Belgium, UK and Italy) and will attempt to identify and describe the different communication strategies and user experience models they adopted. The paper is based on notes collected using qualitative methods (case study, digital ethnography, narrative inquiry, grounded theory). Focus will be placed on the guided tours organized by Gallerie Estensi (Italy). The paper is also an attempt to define what an online guided tour is and the key elements of its design.
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Schettino, P. (2022). Guided Digital Tours and Covid-19. Comparison of Cases in Europe and Definition of Models Grounded on Data. In: Pillai, A.S., Guazzaroni, G. (eds) Extended Reality Usage During COVID 19 Pandemic. Intelligent Systems Reference Library, vol 216. Springer, Cham. https://doi.org/10.1007/978-3-030-91394-6_9
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DOI: https://doi.org/10.1007/978-3-030-91394-6_9
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