Green Retail: Multi-aspects of Environmental Innovations

Abstract

The global economic space is characterized by high dynamism. The changes affect all areas of business, the consumer environment and all categories of the public. This article examines the concept of green retail as a concrete form of implementation of the global idea of sustainable development in a green economy. The analysis of approaches to the determining of green retail allowed to identify several aspects of the consideration of this innovative concept and its role in enhancing the environmental efforts of all participants in the supply chains. The phrase “the retailer’s environmental initiative” does not mean that the retailer is solely responsible for the well-being of the current and future generations. Consumers, suppliers, government, and public organizations are rightly identified as stakeholders, since the effective achievement of environmental sustainability goals is ensured by joint efforts. The presented model of retail compliance with eco-trends does not currently involve a separate consideration of the benefits for the organization's staff, which is more in line with the actual state of affairs in Russian retail. However, presenting the benefits of the retailer, we consider the staff as its integral component, its key resource, for the development of which favorable conditions should also be created.