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Discovering Geographical Patterns of Retailers’ Locations for Successful Retail in City Centers

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Innovation Through Information Systems (WI 2021)

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 46))

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Abstract

City centers and resident retail businesses have to react to the continuous growth of online retail. However, some city centers are far more successful concerning the total turnover in relation to its inhabitants. Using machine learning and data analysis methods, we investigate the types and locations of retail businesses inside the city center, comparing successful and unsuccessful city centers. Our results show that success does not come with particular types of shops, but rather with centrality and bundled shopping areas. We provide insights for planning and developing successful retail in city centers to compete and interact with online retail.

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Notes

  1. 1.

    Data taken from GMA GmbH (2017) and http://www.mb-research.de/.

  2. 2.

    https://developer.mapquest.com/documentation/open/nominatim-search/.

  3. 3.

    https://code.google.com/archive/p/word2vec/.

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Author information

Authors and Affiliations

  1. Paderborn University, Paderborn, Germany

    Philipp zur Heiden & Daniel Winter

Authors
  1. Philipp zur Heiden
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  2. Daniel Winter
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Correspondence to Philipp zur Heiden .

Editor information

Editors and Affiliations

  1. Faculty of Business Administration and Economics, University of Duisburg-Essen, Essen, Germany

    Frederik Ahlemann

  2. Faculty of Business Administration and Economics, University of Duisburg-Essen, Essen, Germany

    Reinhard Schütte

  3. Department of Computer Science and Applied Cognitive Science, University of Duisburg-Essen, Duisburg, Germany

    Stefan Stieglitz

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zur Heiden, P., Winter, D. (2021). Discovering Geographical Patterns of Retailers’ Locations for Successful Retail in City Centers. In: Ahlemann, F., Schütte, R., Stieglitz, S. (eds) Innovation Through Information Systems. WI 2021. Lecture Notes in Information Systems and Organisation, vol 46. Springer, Cham. https://doi.org/10.1007/978-3-030-86790-4_8

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  • DOI: https://doi.org/10.1007/978-3-030-86790-4_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-86789-8

  • Online ISBN: 978-3-030-86790-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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