Abstract
The tobacco pandemic, spearheaded by the tobacco industry’s targeted deceptive advertising, has over the years shifted away from established economies to low- and middle-income countries (LMICs). Scientific evidence has established that tobacco companies’ advertising and promotion influence people, particularly children and the youth, to start using tobacco. Young people exposed to tobacco advertising and promotion find tobacco products more appealing, and therefore, their desire to use tobacco products is equally increased. The first section of this chapter summarises the marketing strategies of tobacco companies in high-income countries from the 1930s and how the tobacco industry used medical doctors to endorse tobacco smoking. Evidence on the tobacco industry’s trail of strategies to shift tobacco use from developed to developing countries is explored. The second section focuses on the global response to the tactics of the tobacco industry to interfere with public health policies. The WHO Framework Convention on Tobacco Control (WHO/FCTC) Articles 5.3 and 13 guidelines developed for countries to counter tobacco industry interference, advertising, and promotion are also discussed. MPOWER, a set of six cost-effective and high impact measures that help countries reduce demand for tobacco products is briefly discussed.
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Tapera, R., Katlholo, T., Mfolwe, L., Mbongwe, B. (2021). The Tobacco Industry’s Interference: A Vector of the Tobacco Epidemic. In: Mhaka-Mutepfa, M. (eds) Substance Use and Misuse in sub-Saharan Africa. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-85732-5_6
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